So you want to build a mobile app?

Conversation Starters

● Building, writing software is hard and not for everyone so don’t feel bad if it is not for you.

● Hackathons are not the solution to your development challenges.

● Use free, open source resources to get you started, then find the best process for you to learn.

Building a mobile application is not building a company, it is just an app!

Is there a need for your app?

Just An App – Other Concerns


● Where is the content coming from?

● What is your marketing plan?

● Where is the website?

● How will you get noticed?

● Who will support the app/website/data storage

● What will keep people engaged?

Don’t Forget About User Experience and User Design…

Mobile apps don’t come with a user’s manual

 What’s An App - Terminology


Native Mobile Application


● Mobile Web Application/Site


● Web-Based Hybrid Mobile Application


● Javascript-Hybrid Mobile Application


● Progressive Web Application

 Native Mobile App

App written for a specific platform, using that platform's native architecture


● App is rewritten using different languages for different platforms


● Difficult and expensive to maintain

  • Website modified to support mobile web browsers


● This is the baseline that you should look to support


● Google has modified search to prioritize mobile enabled sites


● Can be addressed using responsive design or mobile specific frameworks when building app

Mobile Websites

Web-Based Hybrid Mobile Applications

Web-Based Hybrid Mobile Applications


● A website packaged in a native container


● Popular Framework is Apache Cordova (Frequently used with Ionic)


● Provides access to native functionality through plugins


● Users download the app from App Store & Google Play


● The User Interface still uses web-based technologies


Web Based - Hybrid Frameworks


Ionic Framework




Framework 7


JavaScript - Hybrid Mobile Applications


● Programming in Javascript - compiling with libraries to generate native code


● Provides access to native functionality through javascript libraries/APIs


● User’s download application App Store & Google Play


● The User Interface is NATIVE not HTML/CSS

JavaScript - Hybrid Mobile Frameworks


React Native - JavaScript


Xamarin - C#


NativeScript - JavaScript


 Why Does This Matter?


• This information is to educate you on options for your mobile development solution.


• You don’t have to learn objective-c, swift, java, C# to get your project jumpstarted.


• Educate yourself to protect yourself and your vision.

 Where is My Data Stored?


• Build & Host your own backend


• Let ​someone else build it for you

Hire a Team?


• Database Developer


• Operations Resource


• Ruby, PHP, or NodeJS Resource

Not So Fast…

Do I have any clients yet?

Integrated Backend Platform Solutions


Firebase – Data, Analytics, Push, Auth


Kinvey - Data, Push, Auth


CloudKit - Data, Analytics, Auth

 Why choose Firebase, Kinvey, or CloudKit for your backend?


• Most have JavaScript libraries


• All Support REST API


• Some are free, others have starter pricing


• IMHO, best & least expensive way to get solution up and running

Inclusive Innovation Labs

  • Bullet One
  • Bullet Two
  • Bullet Three

Offshore Development

Communication Issues

  • Time Zone difference
  • Language Barrier


Common Issues

  • Paying the developer and not receiving the finished product
  • Receiving the product with many bugs
  • Difficulty with maintenance and updates due to communication issues

Quick Summary – Getting the MVP Built


An MVP (Minimum Viable Product) is a bare-bones product that is workable, but not feature-rich. The purpose of the MVP is to give an interested party a taste of what your app could ultimately become.


There are more cost-effective ways to build the initial MVP of your mobile solution than build a native objective-c, java application; know your options


Quick Summary – The WHOLE Product


Your PRODUCT is more than an application, factor in all aspects of a complete solution to make sure your vision can be achieved

Quick Summary - Back-end


 You don’t necessarily need to hire a Ruby, PHP, NodeJS resource to build your backend database, there are more cost efficient options for the early phase of your solution

Understanding the Cost of Building your App


There's a lot of effort that goes into making a mobile app, but how do you quantify this effort? How do you put a price tag on it? The easiest way is to list all of your app's features. Every single thing you want your app to do should be put in this list.



This list will serve as a list of requirements for your dev team, who can then estimate the level of effort (and cost) it'll take to implement each of the requirements.

Understanding the Cost of Building your App


Technology trends change quickly, as do the demand for products. To keep up with this ever-changing trend, the app you develop, or are having develop, needs to be capable of evolving during the development process. Enter agile development.



Why Agile Development?


Agile software development supports rapid delivery of content. Your project is developed in sprints, which are short time intervals (1 week, 2 weeks, etc.) in which a set of key features are prioritized for completion by your dev team. A build of the project in progress is made available at the end of each sprint. This approach has many benefits:

  • supports rapid delivery of content
  • client has more opportunities to offer input during the development cycle
  • project costs can be more easily managed




Our Team

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  • David
  • Michael
  • Keka
  • Allison
  • Tomeka



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By Keka Duval


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