Quick-fire Idea Round

Ideas developed off the cuff!

The driver : If it works in social media user-land, how can we make it work for us in pharma-user-land?

idea #1 pharmAville

Drug life cycle meet social media game...

Develop your own Pharma company! Work your way to curing cancer and Giraffe Flu...

Educating about drug life cycle

Research
Production
Authorisation
Marketing/ Sales
Tracking

But do it in a fun simple way that makes it fun!

Gameplay

Just like farmville! Shhhh

Crops become department buildings!

Farming becomes tasking them with missions to complete!

Missions relate to the things that department need to focus on e.g. Marketing campaign...

Rewards becomes progression of your drugs and sim-money to reinvest into expansion of land and to create more drugs...

Is it fun?

Would you ever of thought that farming fake pumpkins would retain users?

No.

Offers a conduit to educate about ongoings in the real pharma world!

Reward players for taking an interest in real pharma world events e.g. open this link

Physical Tie IN Rewards

Buy a Lemsip pack and get a code for 1000 sim coin points

Get to level 100 and get a voucher for 20% off your next Lemsip purchase from Boots

idea #2 - Meddit

Reddit.com for the Pharmaceutical community

Defined as

"Social medical news and medical interests website where

other users can vote up or vote down its popularity and comment freely!"

Social Rankings

Highest ranked posts move up the charts...

The lowest go the bottom, keeps posts relevant

Rankings of users grow by the points they gain from good content

Multiple #Channels

Multiple channels to segregate content and make

relevant and searchable

Create pockets of similar interested

communities under one umbrella

No fixed channel naming, up to the

users to start and make others aware of...

Powerful doesn't need to be complicated

Simple and powerful tool (learning from reddit.com)

which can be used to any purpose!

e.g. #AMA - KOL ask me anything,

#Seconded - Second opinions,

#PostMortem - Project retrospectives,

#MarketingIdeas - Need something new for a pitch

Media Agnostic

Videos, images, websites, studies, trials, pdfs

Why should there be a restriction on what you want to share?

Private or public

If a channel needs to be private invite only, then make it private.

You won't feel like you're missing out since you won't know about it unless you're told about it.

K.I.S.S

Keep it simple stupid, don't dilute with with other features :

Post
Comment
Vote

Thats all it needs to have!

Think Twitter! It just needs to do what it does, and do it well.

IDEA #3 OTC AR PRODUCT APp

One app to rule them all...

Over the counter AR product information app with augmented reality box scanning

Single AR viewer...

Will respond to any drug packet and bring up an augmented

reality experience.

Educate the user

Puts relevent rich media (videos, animations, sounds)

into the palm of your hands for the drug you're looking at right now

Cross product promotion

You are looking at XXXX but have you considered YYYY as well which works well with XXXX

Symptom diagnosis built in

Perhaps AR + Symptom Diagnosis

A.R. should be in addition to other functionality, it adds value and a richness to the experience but often is not ENOUGH on its own.

You have a cold? What sort of cold...

Click your symptoms we'll tell you which drug you could use and why (in simple terms)

IDEA #3 INstagram for diagnosis Scenarios

Take picture of a condition e.g. skin rash
You tag with a diagnosis and a treatment you are using
Periodic updates will be posted to show success or fails

Second OPinions

Other doctors / users can offer other suggestions

Searchable ENCYCLOPAEDIA of media photos

The worlds first crowd sourced medical photo experiment

Assisting millions in finding better treatments

Discover new combination therapies

Through experimentations end-users can prove what does and doesn't work

So good i might just

make this myself!

Kickstarter fund it!

pharmville

By kevcjones