To make us fully understand this process, Kevin Bratch aptly explains that Absorption Rate is simply the availability of homes in a market segment, which are in turn sold to potential buyers over a specific period. It could be days, weeks, months, or years, depending on the demand. Thus, to a clear picture of this, the Rate of Absorption is normally factored in by taking into account the number of homes that have been after a particular time frame, which is then divided using the total amount of unsold homes, which are still available in that particular market segment.