Konstantin C Irina
Leader within digital B2B & B2C marketing, communication & transformation with experience from ICA, Philips, Electrolux, SCA / Essity and Uppsala Municipality. Don't forget to visit my B2B blog!
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Is ZMOT also a digital marketing model for B2B?
By Konstantin C Irina
Is ZMOT also a digital marketing model for B2B?
Going through Google's model for digital B2C marketing (consumer journey / sales funnel) with an example from Philips in the Nordics and some insights into the new generation on B2B customers.
