Karina Rodríguez

Interactive Media Design

Breaking Schema

Quiz Out is a project designed by a work team called Breaking Schema, formed by students of different majors as Telematic Engineering and Interactive Media Design, that’s specially for the professional subject: Smart Environments.

Which is problematic?

As a work team we envision a need or a problem about the advertising of commercial places, where the typical trends of advertisements such as billboard, flyers, TV, and radio are expensive to companies that are located in malls, also that to the general public is not really interested in that kind of advertising and it doesn’t capture their attention unless is aggressive propaganda.

QUIZ OUT?

Quiz Out is a mobile app initially designed for Android, where a ubiquitous games game was built to generate interactive advertising through questions and answers about the products, stores, malls and services.

Ubiquitous Games

To explain a little better the concept of ubiquitous games this are the kind of games that are usually technological listed and categorized as such in the early twenty-first century and are the result of the convergence of the field of ubiquitous computing and designing of experimental games. Most of the ubiquitous games work with the technological elements. Technology is central to those games in which the player’s environment has decisive influence on what happens in the game.

Jardín Plaza - Mall

it was going to be oriented to the different events made by the specific mall, in this case we made an example with Jardín Plaza Mall for its event called “Outlet”.