What is Driving
Modern Identity?
Ado Kukic
Developer Evangelist
Auth0
@kukicado
How can we
modernize identity
without compromising on security, user experience and efficiency?
@kukicado
The Challenge
@kukicado
Security
User Experience
Efficiency
Homegrown identity solutions are...
- Rigid and inflexible
- Expensive to maintain
- Create silos
- Take away from your core competencies
@kukicado
User Experience
@kukicado
Users demand choice when it comes to authentication
Frictionless and personalized experience
Security
@kukicado
Protecting your users, apps, and data from malicious actors
Need for enhanced security features like multifactor auth, anomaly detection, etc.
Business Efficiency
@kukicado
Compliance with laws and regulations such as SOC2, GDPR, and others
Interoperability and efficiency across business units
If done right, identity should be invisible to your users. If done wrong, they’ll feel the pain.
@kukicado
What is
Modern Identity
@kukicado
@kukicado
Finding the
right balance between
user experience, security, and business efficiency
@kukicado
Centralizing identity management for all of your applications across various use-cases
@kukicado
Utilizing open standards for better security, interoperability, and flexibility
User Experience
@kukicado
Streamlined authentication process
Frictionless enhanced security
Personalized experience for each user
Security
@kukicado
Implementing security best practices
Ensuring the right users have the right access
Enhanced security features and anomaly detection
Business Efficiency
@kukicado
Ensuring compliance with GDPR, SOC2, HIPAA, and others laws and regulations
Focus on solving unique business cases
Faster time to market and increased sales, conversions, and revenue
Modern Identity
with Auth0
@kukicado
@kukicado
The Auth0
Universal Identity Platform...
- is easy to integrate whether you have a legacy system or new application
- built on top of open standards like OAuth 2, OpenID Connect, and JSON Web Tokens (JWT)
-
powerful SDKs for web and mobile applications
- flexible and extendable for your unique use case
@kukicado
AMD
Single sign-on reduced the need for unique account management and multiple logins
Seamless user experience for enterprise customers
Rapid implementation and support for existing infrastructure
@kukicado
Single Sign On
Log in once and use all applications you have been granted access to
@kukicado
Servecorp
Universal login page and custom login scripts consolidated identity
Single sign-on reduced need for multiple logins
Reduce customer onboarding from weeks to one day
@kukicado
Custom Database
@kukicado
User your existing user stores with the Auth0 universal identity platform
Whitbread
Session persistence and enhanced security features
Enable customers to seamlessly authenticate across multiple brands with one click
One click authentication boosts booking values
@kukicado
Long Lived Sessions
@kukicado
Customize how long users remain authenticated to an application while balancing user experience and security
Autotrader
Enhanced security features out-of-the-box help reduce fraudulent activity
Flexible registration allows for premium user experience
Go to market in days, instead of months
@kukicado
Enhanced Security
@kukicado
Detect anomalies and stop malicious attempts to access your application
Never Compromise On...
Summary
@kukicado
Modern identity is finding the right balance between security, user experience and efficiency
Centralizing identity management for all of your applications across various use-cases
Utilizing open standards for better security, interoperability, and flexibility
Resources
@kukicado
Auth0
https://auth0.com/signup
Forrester Total Economic Impact
http://bit.ly/auth0-tei
Case Studies
http://bit.ly/auth0-case-studies
Thank You!
@kukicado
webinars@auth0.com
http://bit.ly/what-is-driving-modern-identity
What is Driving Modern Identity? (Auth0 Webinar)
By Ado Kukic
