Economic prioritization: initiatives

What did we do?



researched methods of prioritization
tested 4
with 7 stakeholders
using 5 past initiatives

What did we find?



Results

+ and (-)

Value/size

results


Wide range of value for each initiative
If you look at value alone, it would be very difficult to see any variation between projects
If you add size, the smallest wins due to the large variation in value ranking


Method 1Value vs. Size

+ visual
+ definition of value
+ incorporates size
+ intuitive

(-) want a more organized way to discuss value, 
not to lump it together

?  - Wonder if relative ranking (i.e. each initiative against each other per criteria) would have influenced results

WSJF

Results


Extremely consistent scoring
even if you only calculate cost of delay


Method 2: Weighted Shortest Job First (WSJF)

+ incorporates size
+ focused dialogue
+ asked good questions
+ consistent rankings

(-) not visual
(-) not all columns should be weighted the same
(-) seems complicated, unintuitive 

Buy an initiative


Results


Didn't do a great job of ranking 
(this could possibly be because we allowed equal chip allocation on different)
A lot of variation in responses
Completed very quickly


Method 3: Buy an Initiative

+ fast and easy
+ fun

(-) seems like what we do now
(-) doesn't drive the same dialogue as other methods
(-) highly inconsistent prioritization
(-) unclear rankings between chips and rank

Rank by stakeholder

Results


High deviation in rankings 
(i.e. many features with 1s also had 5s)



Method 4: Stakeholder Preference

+ focuses on our stakeholders
+good conversations about stakeholders

(-) varied opinions of who our stakeholders are
(-) prioritization was inconsistent
(-) the weighting seemed inaccurate

Insights - results


  • models with specifics criteria for evaluating value had more consistent results
  • incorporating size did not greatly impact ranking

Insights - human


  • Interviewees liked models with more specific criteria
  • Relative comparisons (initiative vs. initiative per criteria) are easier and drive more conversation
  • People like visuals
  • Methods with size created more dialogue post-ranking

Recommendation

  • decide on criteria
  • review criteria feature by feature
  • discuss size
  • plot results on a graph
  • timebox discussions
  • use the information to help make a decision, not as an absolute ranking

Options for next steps


1. Continue gathering data on the side and see

or
(work with POs and)
2. Decide on and incorporate criteria into the current prioritization meeting

or
(work with POs and)
3. Facilitate a formal prioritization activity once every 8 weeks




Post-Presentation Feedback

We need to figure out what is the right criteria (revenue impacting, market fit, corporate strategy, etc.)

Talk about in the prioritization meeting: things happen so fast, we want to be able to respond* (how do we formalize this?)

Offsite to complete exercise

Make results transparent to the org

Product team ownership

Economic prioritization of initiatives

By Laura Burke

Economic prioritization of initiatives

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