You want to make money from your email marketing efforts and you need to ensure that you do not make big mistakes, or else you will end up with unhappy subscribers that will unsubscribe. So take notice of these big email marketing mistakes and make sure that you avoid them.
Don’t Use Misleading Or Hype Up Subject Lines
You need to do everything that you can to get your emails opened. Using a subject line that is misleading or pure hype is not the way to go. Your subscribers will not appreciate this and it will drive them to the unsubscribe link very quickly.