Expressionism/Cubism
Trends & styles - chapter 5
& the discussion on cultural appropriation
in arts and advertising


-
WHAT 'The survivors' + 'Declare war to war! A woman with deep-set eyes embracing children; men with blindfolds. -
HOW Figurative; black- and-white; large hands, dark eyes. -
WHY 1923, anti-war poster by German artist Käthe Kollwitz. > Concept: exaggeration of physical features (big hands); 'expressive'. > Inspiration: World War I: strong feelings against war; Expressionism.
Analysis
'Krieg dem Kriege'



-
WHAT Painting of screaming creature on a bridge; sunset. -
HOW Figurative; depth; wavy shapes & lines; striking colours. -
WHY 1893, 'The Scream', by Norwegian painter Edvard Munch. > Concept: expressive presentation of anxiety (?), 'the human condition'. > Inspiration: personal feelings and the need to express them (?); Expressionism.
Analysis 'The Scream'


-
WHAT Shapes, lines, different colours, 'flying' around. -
HOW Abstract; geometric shapes; primary + other colours; dynamic interplay. -
WHY 1923, 'Composition 8', by Russian painter Wassily Kandinsky. > Concept: abstract elements; structure (geometry) + chaos(playful composition). > Inspiration: a radically new way to express emotions; Expressionism.
Analysis 'Composition 8'


Now, use your imagination. Picture 5 naked women, 4 of them looking at you intensely, and a blue curtain in the background, an a table with a fruit bowl in front of these women.



Sandro Boticelli (Italy), 'The Birth of Venus'
(c. 1484–1486)-
WHAT Five women, table with fruit, blue curtain. -
HOW Figurative; incorrect anatomy, cubic-like shapes, mask-like faces; two views (frontal + profile); what is background, what is foreground? -
WHY 1907, 'Les Demoiselles d'Avignon', by Spanish painter Pablo Picasso. > Concept: cubic representation. > Inspiration: a radically new way to express reality; Cubism.
Analysis
'Les demoiselles d'Avignon'


Original meaning of African masks:
African masks were used in a traditional and spiritual context, for example, to
honour tribal chiefs, provide protection against evil spirits, or influence weather conditions by invoking rain.
-
Culture: Dan -
Region: Western Africa, primarily Côte d’Ivoire and Liberia -
Material: Usually carved wood, sometimes with added materials like metal, feathers, or fibers -
Period: 19th–early 20th century (typical examples collected in that time)

The taking over of creative or artistic forms, themes, or practices by one cultural group in a way that does not recognize their origin, meaning and true value.
Cultural appropriation
Picasso:
cultural appropriation or not?
And what about advertising?
Example 1: Sauvage



Dior: 'Close collaboration with Native American consultants to respect Indigenous cultures, values and heritage.'American Gods actress Kawennáhere Devery Jacobs on Twitter, 'You’re telling me that @Dior is profiting off Indigenous culture/imagery, and hired JOHNNY DEPP to star in the ad for a perfume called SAUVAGE?! …who thought this was okay?'
Example 2: Hot Girl Summer


Wrap-up chapter 1-5: timeline!
Renaissance
Victorian style
Post-Impressionism
Art Nouveau
Dadaism
Expressionism
Cubism
De Stijl
Action Painting
Street art
Activist art

Visual Design - 1ICM - chapter 5
By Lieve Roegiers
Visual Design - 1ICM - chapter 5
- 652