It’s no secret that our biggest challenge as content marketers is grabbing people’s attention. It’s now harder than ever to get it, with them being bombarded with information. It’s tough, but there’s a way to get through all that noise: by bringing them really good content.
Just add "purpose" to the recipe and you’re on the right track.
Don’t be that SEO guy who walks into a bar, pub, club...
There was a time when this joke used to paint a pretty good picture of what’s it like to be an SEO, especially the keyword research part of the job. Fortunately, time has challenged us (Google algorithms even more so) to focus more on users’ natural way of researching products, services or information. This means that we’re no longer targeting sets of keywords per landing page, but rather trying to understand the way our audience uses search engines.