House Keeping

• Member Agreements

• One-on-One Meetings

• Events This Week

Our Goals

Customer Discovery Dive +
Minimum Viable Product

The purpose: record and test business model assumptions.

Source: https://canvanizer.com/canvas/D1nsgnygMuU

"No idea survives first interaction with a customer." - Steve Blank

Maybe the customer is always right, but more often than not they have no idea why.

So find out what sucks, why it sucks, and who exactly it sucks for. That's customer discovery, folks.

The discovery process hinges on both persona hypothesis and problem hypothesis.

A customer persona is a humanized description of a target audience. 

In terms of the business canvas, these audiences fit into various segments.

Each segment must derive value from your product in line with its problem hypothesis.

• Develop interview guide

• Get out of the building

• Listen without leading

• Validate. If not: Iterate.

The Nuts and Bolts

• Persona - Who are they?

• Problem - What problems do they have?

• Solution - See if your idea survives interaction.

Interview Guide

Persona Questions

Source: http://www.alexandercowan.com/customer-discovery-handbook/

Problem Questions

Source: http://www.alexandercowan.com/customer-discovery-handbook/

• Be transparent.

• Listen more than you talk.

• Observe more than you listen.

• Don't sell the thing.

• Use people you don't know.

Keep in Mind

Look for patterns. Use overlaps to understand which aspects of the problem the 1st product version should solve.

The infamous MVP, demystified.

Action Items

• Schedule and Interview 10 Leads; Record Findings
• Prepare List of an Additional 15 Leads (25 total)
• Sign and Return Member Agreement
• Apply to Present at 1 Million Cups
  http://www.1millioncups.com/tallahassee