Title Text

SEO Breakdown

• SEO - Search Engine Optimization

• Impacts what's shown in a search result

• Google's RankBrain algorithm determines search position

CFI's Search Results Page

Google and Search Results

• Google wants to make sure a user receives the most relevant search result.
• What we need to know for SEO:
  • Optimizing technical aspects to make Google's life easier and encourages users to stay
  • Creating and promoting good content that answers a searchers intent and offers value

Why

• Search results represent a large portion of our web traffic
• They give us insight into the intent of the user based on what they've searched
  • What do they want?
  • What problem are they hoping to solve?
• Answering their question or solving their problem offers value
• But the internet is huge

New Web Tools

• Making life easier for you
• Easier to add valuable content

Repost Content

• RankBrain doesn't typically see duplicate content as valuable
  • Not a positive ranking factor
• Some situations where it can be powerful
• We've added a way to repost content safely

Advantages

• Time
• Visibility
• Link sharing

Page Feed Template

Interested in using? Let me know and we'll build it together.

Content That Helps

• Content that furthers our objectives
  • Short event write-up
• Trailers to a movie
• Someone interested needs reassurance that it'll be worth what they're paying.
  • In most cases the largest cost for them is time.
  • Visual evidence that their time is well spent
• Including video isn't necessary, but helps
  • I can help with videos

Brainstorm

• Why are people visiting?

• How are they using our sites?

• How should people be using our sites?

• This informs what we do going forward

Content that offers value

Challenges

Thanks!