Science communication

0

"You have to be like the worst tabloid newspaper in the front and the Academy of Science in the back."

Hans Rosling

What is important

How to make

people care

How to present it best

Good journalists know

What is your story?

I

Problem 1

You know too much

The illustrated guide to a Ph.D.

Problem 2

The public doesn't exist

Introducing:

The Message Box

Message box

Keep target audience in mind

Don't worry about wording, but use simple language

Messages may be long at first, should be short finally

Limit messages to 3

Is always work in progress

How to tell your story?

II

2018

• 0,70°C warmer globally than 20th century average

• 4th hottest year on record since 1880

• Last 4 years are the record hot years

• Record low sea ice levels

Stories are everywhere

Paintings, newspapers, games, novels, papers, fairytales, television, sports, religion, advertisement, theater, politics, science, poetry, manuals, ...

Through stories, we

Learn

Understand

Remember

Convey ideas

How?

Setting

When?

Where?

Character

WHO?

Cause & effect

WHAT?

Sensemaking

WHy?

Narrative style influences citation frequency in climate change science

Learn from journalism

The Inverted Pyramid

The News

important details

BackgrouND

5 W's, How?

Journalistic reality

Fixed length

Breaking news comes in

You are not your audience

No jargon

No letterwords

No footnotes

Simplify

Make it personal

How Much Hotter Is Your Hometown Than When You Were Born?

Personification

Use a narrator

Put the "you" in the headline

Metaphors & catchphrases

Don't say

but say

5 W's

Single story

Causal ordering of events

Everyday language

Appaeling, sensory language

Metaphors and catchphrases

Narrator

Put the 'you' in the headline

Make an appeal

Storytelling

The Grid

Grids

Let you apply the rule of thirds

Align

Organize

Are flexible

Make readable

Let you brake the grid

Can be applied everywhere

15 reasons Why A Grid Based Design Will Improve Your Designs

Hierarchy

Hierarchy — it’s a big word, but an easy-to-implement (albeit important) concept when it comes to typography. And this guide will show you how to use it to improve your design projects. Even if you’re not familiar with the term, you’ve likely run into typographic hierarchy many times. Just picture a newspaper, with a headline, subheadline, and body copy. This is a classic example of three levels of typographic hierarchy, an approach that’s still used today, both in print and online. Newspapers from the early- to mid-20th century offer especially exaggerated examples, like this one. These days, our headlines or titles don’t have to be six inches tall to catch readers’ attention, but the image above provides a dramatic reminder of just what typographic hierarchy is all about — organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.

Hierarchy — it’s a big word, but an easy-to-implement (albeit important) concept when it comes to typography. And this guide will show you how to use it to improve your design projects.

Even if you’re not familiar with the term, you’ve likely run into typographic hierarchy many times. Just picture a newspaper, with a headline, subheadline, and body copy. This is a classic example of three levels of typographic hierarchy, an approach that’s still used today, both in print and online. Newspapers from the early- to mid-20th century offer especially exaggerated examples, like this one.

These days, our headlines or titles don’t have to be six inches tall to catch readers’ attention, but the image above provides a dramatic reminder of just what typographic hierarchy is all about — organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.

Hierarchy — it’s a big word, but an easy-to-implement (albeit important) concept when it comes to typography. And this guide will show you how to use it to improve your design projects.

Even if you’re not familiar with the term, you’ve likely run into typographic hierarchy many times. Just picture a newspaper, with a headline, subheadline, and body copy. This is a classic example of three levels of typographic hierarchy, an approach that’s still used today, both in print and online. Newspapers from the early- to mid-20th century offer especially exaggerated examples, like this one.

Make it scanable

These days, our headlines or titles don’t have to be six inches tall to catch readers’ attention, but the image above provides a dramatic reminder of just what typographic hierarchy is all about — organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.

Size

It goes without saying that font size matters: the biggest letters get the most attention

Weight

Weight

Weight

Space

Space

Space

Typography

Sans serif

Serif

Serif

STOP

STOP

To avoid

Comic Sans

Papyrus

Hand written

Times New Roman

Arial

A Sans Serif Title

Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability.

Serif Title

Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability.

Serif Title

Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability. Longer text in Serif improves readability.

Color

Colors have feelings

Banana

Tomato

Orange

Grass

Let colors make sense

Be consistent

How the Rainbow Color Map Misleads

The color wheel

Contrast

Negative space

Hierarchy — it’s a big word, but an easy-to-implement (albeit important) concept when it comes to typography. And this guide will show you how to use it to improve your design projects.

Even if you’re not familiar with the term, you’ve likely run into typographic hierarchy many times. Just picture a newspaper, with a headline, subheadline, and body copy. This is a classic example of three levels of typographic hierarchy, an approach that’s still used today, both in print and online. Newspapers from the early- to mid-20th century offer especially exaggerated examples, like this one.

Make it scanable

These days, our headlines or titles don’t have to be six inches tall to catch readers’ attention, but the image above provides a dramatic reminder of just what typographic hierarchy is all about — organizing and formatting your type choices in such a way that readers or users can clearly see what’s most important, which enables them to easily navigate the layout at a glance and quickly scan to find the information they’re looking for.

Increases legibility

Guides attention

How to design with whitespace

"As knowledge increases amongst mankind, and transactions multiply, it becomes more and more desirable to abbreviate and facilitate the modes of conveying information from one person to another, and from one individual to the many."
        

Why visualise?

Explanatory data visualisation

The Secret

Preattentive Processing

868888609462834719714449648
122286651978794222484779908
939340243123007392183390116
351684124962334339709749742

            868888609462834719714449648
122286651978794222484779908
939340243123007392183390116
351684124962334339709749742
            
            
            
            
            
        

1. Save the pies for dessert

Save the pies for desert

2. Don't cut bars

3. Don't cut time

4. Don't square the pies

5. Label directly

6. Use colors deliberately

Make grey your best friend

7. #Endrainbow

The annotation layer is the most important thing we do. Otherwise it's a case of here it is, you go figure it out.

Amanda Cox

New York Times

8. Tell the story

with a good title

(a little bit of) color

annotations

10. Double the axes, double the mischief

And correlation is not causation

11. Don't do 3D

Except when you're the New York Times

To the Point: 7 reasons you should use dot graphs

12. Avoid the Zones of Invisibility & Irrelevance

13. Explode your boxplots, show distributions

14. Avoid chart junk

Tools

Chart choosers

Chartmaker Directory

The Datavisualization Checklist

Make over

Evaluate a data visualisation, publication, poster, ... on:

• storytelling

• design

• data visualisation

Think about/sketch improvements

Share & get feedback

Make over

Use the tools:

• Message box

• Visual Vocabulary

• Data visualisation checklist