DESN 480 :

Profesional Practice

Money

activity log

Week 1

Week 2

Admin

Textbook

• Grit: The Power of Passion and Perseverance Book by Angela Duckworth
• Any format 

Accounts

• Harvest service for tracking
• Use website or install app to iOS/Android

overview

Project Life

Business Life

Life, Life

STOP

Looking for

Answers & Instructions

Start

Looking for

Advice & 

Suggestions

Time Management

Life Time

Same Strategy

Bus. Time

Same Strategy

clients

"Bad Clients"

No matter, it's still the designers fault. 

#DesignHorrorStories

Clients from Hell

negotiating

A business

SCORE 

• SCORE Template

Get Help

• Spokane County (SCLD) business help
• Spokane City (SPL) business help
• Get a Library Card
  • Resources
  • Prof. Development
  • Guidance
• Get mentorship
• Get Going

legalese

Contracts

Downloads

• Student Example 1
• Student Example 2
• Student Example 3
• Contract Items
• Writing Killer Contracts

Protect your relationships. Your network. Your Clients. Yourself. 

By agreeing  and signing to be a student at EWU, you agreed to these policies:

• ALL EWU Policies

1. Find a policy
2. Read through it. (attempt to understand legalese).
3. What new thing did you learn?

Your contract

EWU Code of Conduct

If broken

Understanding Academic Probation, Dismissal & Reinstatement

Why ? 

• What are the ground rules for working together?

• How much money is exchanged and at what point?

• What are the deliverables, and when are they due?
 

• What happens if there is a delay?
 

• Who has what rights? 

Design IS JOB

Legal is not Design

Sample Contract Outline

Production artist

Lower pay at $11 per hour

No more than, 

25 hours per week

100% art directed

Be fast, with no errors

Few responsibilities

things happen

New Bosses. Bad Economy. Budgets Mismanaged. New Direction. Delays. Personal Emergencies. 

Panic. 

This is Water.

Avoid this

Designer at fault. Period.

Client's roles are not to protect the designer.

Who wins here?  

Result of Non-Payment

Implicit

Implicit contracts that keep society moving along at a nice pleasant clip. 

explicit

An explicit agreement of what happens should something go wrong—relieves that tension. 

firing clients

No easy way. 

How did your role change?

How did the terms change?

How did deliverable change?

don't want to

Your choice.

No further discussion needed.

lawyers

“They’re too expensive.” Yes, they do cost money. But so do you! The better our contracts, the more secure our client relationships. His job isn’t to sue clients—it’s to make sure we never land in a place where we have to.

ambiguties

Be very specific. If not, it show you do not understand your service. 

statement of work

Contract define relationship, statement of work defines the outcomes.

Does not

Offer absolute protection. 

Fix what is broken. 

Make work easier.

Enforcing

Most projects don’t get that bad. And if they do, it’s a sign that you’re doing something else wrong.

Be consistent, to never have to.

Don't take it personally. 

Prenuptials

Celebrity Prenups

panopticon

Why Do Good work?

Who is watching?

You Have to be here?

too invested to change?

YeLP, CO.

• Employee exceeded sick time and pay
• Publicly fired her via Twitter
• Yelp employees thousands
• Result: Bad PR. People deleting app. Legal to share employee performance? 

Former 

Employee

• Quantifiably good employee
• Seeks extra time off for tragic situation
• Made public her opinions
• Result: No job. Must find new job amidst controversy. Was contract broken posting opinions publicly?

Who(m) is Wrong vs. Who(m) was wrong?

Goals

presenting

vs.

Percepction first

We all do it. 

Before influencing, understand yours. 

Your: dress, speech, body language, order, demeanor, performance, etc.

You: gender, race, age?

Graduate of EWU? 

Graduate of VCD? 

Your body of work? 

Percepction nOw

practice

Practice. Practice. Practice. 

Get viewers. Record yourself.

Double-Check your work.

Remember, it's not a school project.

So much more.

PRESENTING Design

Chapter 7, Presenting Design

Send Thank You note/email if appropriate.

Confidence also means you can handle being wrong.

It's not your fault, but it is your problem.

Controlled Perceptions

In Control

Control (at least influence), how you are perceived

You. Yes you, should narrate your body of work.

Once chance to make first impression.

The Work

Focus on what is completed

Focus on what is successful. Address what is not. 

Enjoy doing the work? No? Fake it.

Recap. Repeat. Reiterate.

back to index

Feedback

All Colin did was was critique of my work,

and gave no feedback.

Presenting

• Get used to it. Get better at it. Expect it.
• Practice. 
• Practice. 
• Practice. 
• "Nervousness" is not an excuse

Sell

• Work will not sell itself.

• You’re presenting a solution to a business problem

• Show them that you understand what they hired you to do

You. Do. It.

• Presenting is a core design skill
• Talk to client directly. No games of telephone.
• Who advances career? Designer or Design Manager?
• Not allowed to present?
  • rethink where you work  or project

Strategy

• Have an agenda. 
• Speak to goals, not what we can all see
• Make one. Right now. .

Client

• Let them be critical or even negative. You listen. 
• Don't embarrass them with their lack of design knowledge

“More often than not the designers who complain that clients give them subjective feedback are the ones most prone to asking for subjective feedback”

You

• Open Strong with Agenda. 
• End Strong with an Agenda.
• End on time
• Be respectful of their time
• Say thank you, then follow up with a thank you. 

Focus / Ignore

• Overall tone (Does this site feel like your company?)
• Voice (Is it using language the right way? Is it friendly? Authoritative? Trustworthy?)
• Structure (Too dense? Not dense enough?)
• Specific labels and body copy (Why is everything in Latin?)
• Missing elements (Where’s my newsletter signup?)
• Things we did not show you (I have comments about the company history page.)

Remember: we all want a good product.

Benefits vs. Perks

Chris Rock on Health Insurance

Health

Oscar

Contracts

back to index

Copyright

Why?

Can you use that photo? 

Who & How owns that font? 

What happens when you break copyright(s)?

Who is responsible: your or the client? 

The Difference is Crucial.

pricing

references

Design Student Pricing

INcorporation

reference

Walkthrough LegalZoom.com process

Setting Up A Small Business

As A Legal Entity via Lynda.com

Understand

Why incorporate at all? Spoiler: taxes. 

Different Types of Business Entities

Process Of Incopration

taxes

Tax laws

Large gifts are income 

Possibly $2,000+ in taxes

His original seats, less than $2,000

Rangers fan wins free season tickets by hitting HR at stadium

Get an Accountant.

I am not an Accountant.

Repeat, get an accountant.

Defining

Tax Laws needs these definitions

More definitions

Overview

Income

Taxable

Income

Deductions

& Credits

Income

Taxable

Income

Tax Owed

Income

Employee

• $45,000 salary reported in W2
• $5,000 reported in 1099
• 25% tax bracket

Assumptions

• Occasional freelance
• Unmarried Single Adult
• No children or other dependents
• No significant life changes

2014 Tax Brackets

Single

Married Filing Jointly

Source: Forbes, 2014 Tax

employee

$50,000 Income

$8,356.25

Taxable

$6,200

Deducations

$2,156.25 

Tax Owed

Income

Freelance

• $50,000 in reported income
• Single Owner
• All work completed in registered city and state

Assumptions

• Limited Liability Corp. (LLC)
• Local, State, & Federally Licensed with EIN (Employee Identification Number)
• No special circumstances for freelance income

paperwork

Lots of Paperwork

To Clients

• W9: Request for Taxpayer
  Identification Number and Certification
• Made more $400 in WA? 
• 1099: Miscellaneous
  Income
• Paid out more than $600 in WA?

From CLIENTS

• 1099: Miscellaneous

Income

Personal Taxes

• See tax brackets for taxable income
• How are you filing? 
• How is your personal life separate from business life? 

Business

taxes

•  Social Security and Medicare taxes, and for 2014 is 7.65%
• Self Employment for 2014 is 7.65%
• Tax Total: 15.3%
• Pay Annually or Pay Quarterly

Expenses

• What directly & indirectly related to the business? 
• Where and how are you operating to record expenses? 
• What expenses are fixed versus variable? 
• Can expenses be estimated? 

Deductions

• What directly & indirectly related to the business? 
• Where and how are you operating to record deductions? 
• What deductions are fixed versus variable? 
• Can deductions be estimated? 

Reference 

Take 33%, 
Save it.
Repeat four times per year.

Again.

Get an Accountant.

I am not an Accountant.

Repeat, get an accountant.

I know what I'm doing. I don't need an accountant. 

 There is an error from last year [my fault]. Two options: One, hope IRS sees it as oversight. Two, pay the additional $1,000.

ME, Before accountant:

ME, After accountant:

...

Workflow

overview

The What, Who, & How? 

Separate from Contract & Statement of Work

Defines Your Process

Brief Box

Briefly

Sample Creative Brief

REF: Lyndacom

budgeting

job vs. career vs. calling

Prod. Artists

Interns

Jr. Art Director

Sr. Art Director

Creative Director

Web Producer

Media Producer

Account Managers / Execs

"Trafficer"
 

Founders

ARt Director

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 What is Art Direction?

Project: You

WAGE GAp

References

• A Grand Gender Convergence: Its Last Chapter
• Freaknomics: True Story of Gender Wage Gap

Disclaimers

• I am not a woman
• I am not a lawyer
• I am not an economist
• I will attempt to view this issue objective. 
• Keyword attempt. 

It Exists

• Objectively, .77 cents to the dollar
• Certain professions to have a wage higher/lower wage discrepancy
• Certain professions are skew towards one gender 
• Why do I make less than my male costars?

Again, very difficult to get objective data. Shared experiences and released data.

Discrimination?

• Many forms of discrimination exist. 
• We will address none of those --> Different class. 
• "Gender Discrimination" - objective sense - are not the reasons for the wage gap.

Discrimination exists, but is not the sole cause.

temporal flexibility

Temporal Flexibility

• Parent penalty, what’s often called the mommy tax.
• Significant is that as a contributory factor
• anything that leads you to want to have more time -- away from work
• Time and Attention == MONEY

• Lessor factors:
  • Outright discrimination
  • differences in competitive drive
  • bargaining ability
• More flexibility in the workplace leads to a split that’s very clear in the data — a split that has to do with job selection

Census, you find that the biggest wage gaps are in the corporate, the financial sectors, also law, and the health occupations in which there is a high fraction of ownership, of self-employment

possible solutions

Fix? 

• Men : "make them more aware of demands of being a women". 
• Women : "make them have more manly attributes"
• Companies : "make them all the same."
• Systemic : Now, this is a starting point.  

Systemic

​Extremely difficult, but changes would be generational. 

• Recall the Panopticon
• Create incentives for working parents
• You. Negotiate better.
• Influencers invoke changes to status quo
• Change social norms