Dual Track Design : Diseño de Doble Vía

IxDA Medellín, Colombia -. Agosto 29, 2019. We know that Lean UX is the industry standard on almost any established product team. But suddenly Design Sprint appear with his roots in the IDEO human centered design process, which is closely linked to Stanford and the d.school and change the game. So what happen now? The answer will be: Create a target for designers to hit in high-fidelity; thus fueling the Lean UX/Agile cycle. And that is "Dual Track Design": The perfect combination. While design & development pumps out iterations, a research team investigates the results in the background.

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