All businesses have a period in the year where they have the lowest sales. Matt Lockwood Colorado a Success Story of Marketing in All Seasons says regardless of what you sell, you’ll still experience low sales in a particular month. It is at this moment that one needs to configure their marketing strategies to meet the market demands. During offseason, it is easier to outperform competition if you understand the business Cycle.At the top of the list should be posting quality content. It is at this time that you need to stay in touch with your customers. It is a period when you have free time, not to worry, but to stay on and improve your marketing track.