Growth Hacking
To be Honest
It's more like a Marketing Buzz Word. However, the core concept is still crucial.
What, Why, Who, How
What
Hack + Growth
Data -> Idea -> Test -> Growth or Not
Growth with Learning!
Why
Cause we know User Behavior, growth hackers can find our TA and do marketing in less resource.
Base on Data Analysis, growth hackers can find the potential TA easily.
If it work perfectly, it spread like virus.
Who
Product developers, Engineers,
Designers, Salespeople, Managers...
Growth Team may have:
How
A/B Test
A virtuous Growth Cycle
Innovation
Tempo
Content
...
Use data to track the creation distribution and the impact of certain tactics, so that they can use this data to guide smart decisions
Segment Group
Stickiness
Exit Rate
Sessions
Bounce Rate
Conversion Rate
GA
...
Model: Marketing Funnel
AARRR
We are concerning:
Who and How users found us, what's the User Behavior like:
Conversion Rate, Session per page...
AARRR
Some Examples
Cycle
My Thinking
Hack + Growth
I want to know who is the user, then we can segment them as group.
I want to know how users use our product, how to optimize UX.
I wanna know if our daily job is in the right direction.
Community ecosystem / Social media.
It's like scrum but more focus on data analysis and growth
Magic Cube !
Reference
Useful Link
Growth Hacking
By Matt Jhou
