Personal Branding
for Students
What,
Why and
How of
A Bit About Me
I am Megha Pathak, remote contributor of Mozilla Punjab.
A Personal Branding Explorer - amalgamating observations, analysis and insights put into Content for helping students in building and rocking their Personal Brands.
What is Personal Branding?
When students build their unique brands, they're not only marketing their skills, achievements and strengths, but also their personality, value, and passions.
How's that possible?
Let's see...
A Brand is not a Logo
A brand is a collection of perceptions in the mind of the audience.
I am not a product,
How I can be considered as a Brand?
Who you are?
What's your secret sauce that makes you different from others.
What value you are creating for others?
Personal Branding the process of finding your unique mark, building credibility and propagating the same to your audience.
The Kitchen(The craft you learn/ What you know). The Dinning(The Delivery/ How you share it).
Your Skill is not your Brand and Building a brand is not a skill.
Building brand is a process.
Why we need Personal Branding?
Cut the competition noise off. Stand Out of the crowd.
Start-it-Up With LinkedIn
Build Credibility with your Visibility
Feedback matter
Find and Build your Community
How to build your personal brand?
Sit
LinkedIn profile checkpoints:
-
Profile picture -
Headline -
Career summary
Crawl
Explore what's going around and find what interests you.Stretch your mind.
Stand
On the Credibility
you build with visibility.
Walk
It's your dynamic portfolio.
Keep moving with new steps.
Run
Help others and get helped.
Recommendations
Endorsements
Career opportunities.
Li-Answered
Will I get a job through LinkedIn?
No response
Pseudo Professionalism
Content writing = Professional Writer
This was just a gist of what is personal branding, why you need your personal brand and how you can build it.
Building a personal brand is a never ending process...
Personal Branding for Students
By Megha Pathak
