Ideation
CREATIVITY - PROTOTYPING - TEST
A reminder
Pambamarca
![](https://s3.amazonaws.com/media-p.slid.es/uploads/301451/images/1415205/ecuador_map.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/301451/images/1415211/pamba.png)
Actors
![](https://s3.amazonaws.com/media-p.slid.es/uploads/felixmalfait/images/1221428/Sans_titre-4.png)
What we did
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
we spoke with them
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
we played with children
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Disposable cameras activities
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Role plays
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
real immersion in their intimacy
we brainstormed with them
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
What is your typical day ?
Tell me about the agricultural process for potatoes/beans.
What would you prefer between...?
What do you find most difficult ..?
we immersed ourselves in their daily life
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Agricultural processes
Es muy difficil saber que sembrar, cuando sembrar, y tampoco cuales fertilizantes utilizar."
Manuel Lopez
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
what we learnt
¿Entonces por qué están aquí los compañeros?"
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Agricultural processes
Es muy difficil saber que sembrar, cuando sembrar, y tampoco cuales fertilizantes utilizar."
Manuel Lopez
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Agricultural processes
How might we help the villagers do the agricultural process at the right time, with respect to seasonal variations ?
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Farmers of the community feel pretty bad losing their crops due to lack of technical information.
AN INTERACTIVE LUNAR CALENDAR
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Questions-answers system by SMS
SMS alerts to remind of coming tasks (sowing, harvesting, mingas...)
Would also facilitate the communication within the community
yes, but...
What we found out about...
COLLECTING INSIGHTS ON THE FIELD
DEFINE DESIGN CHALLENGES
PROTOTYPING
TESTING
Todo lo que sabemos, nos enseñaron los padres."
Claro que si, los papis saben todo! Todo de la agricultura."
La idea es bien... Para comparar."
- They are strongly attached to ancestral knowledge
- This solution would't suit to their beliefs
Es difficil ...
Agricultural tools
What we found out about...
"Hay algunas noches en las que no puedo dormir porque es demasiado frío", Rosa Lopez
"Para mi, el momento más dificil del dia es la mañana, porque tengo que preparar el desayuno y al mismo tiempo limpiar a los niños.", Maria Lopez
Heating
What we found out about...
Conclusion
The water cleaner lesson
thank you for your attention
¡ANIMO!
Ideation 1.1
By Mélanie Mng
Ideation 1.1
- 585