Introduction to UX Design
What is UX Design?
UX = "User eXperience"
"the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product."
Source: https://en.wikipedia.org/wiki/User_experience_design
(source)
Background
Don Norman
Why UX Matters
"the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product."
usability
increased efficiency
less frustration
fewer mistakes / accidents
better morale
broader market appeal
accessibility
pleasure
increased reach
brand loyalty
Poor UX
"Developer UX"
Basic Definitions
- Affordances
- Signifiers
- Constraints
- Mappings
Affordances
"An affordance is the possibility of an action on an object or environment."
or: "What can you do with it?"
?
?
?
Signifiers
"A 'signifier' is some sort of indicator, some signal in the physical or social world that can be interpreted meaningfully."
- Don Norman (http://jnd.org/dn.mss/signifiers_not_affordances.html)
- Physical properties of an object (knob, switch, button, handle)
- Label or sign
Constraints
"something that limits or restricts someone or something"
-
physical
(certain actions not physically possible) -
logical
(only a certain action makes logical sense) -
cultural
(we have learned that certain things should or should not be done)
Mappings
"the relationship between two
things, in this case between the controls and their movements and the
results in the world"
- Don Norman (The Design of Everyday Things)
UX and Digital Products
- Affordances
- Signifiers
- Constraints
- Mappings
Knowledge
- What can I do?
- What will be the result?
- What is happening now?
- What just happened?
What Can I Do?
What Will Be The Result?
What Is Happening Now?
What Just Happened?
Design For Humans
- Require precise data
- Deal with exact sequences
- Have unlimited "memories"
- Work in approximations
- Get distracted
- Have limited memory
- Make mistakes
User Cannot Use It
=
User Is Wrong
Design Is Wrong
Key Question:
Would This Make A Satisfied User?
- Affordances
- Signifiers
- Mappings
- Constraints
- Feedforward
- Feedback
- ...
- Prototyping
- User Research
- User Testing
- Analytics
- ...
Thank you.
Intro to UX
By Michael Bromley
