Mike Dastic - Sales strategies are based on implementing an operational plan, depending on the results that the company wants to obtain in the commercial area.
By defining what your sales goals are, how much you hope to achieve, and when you want to achieve the goal, you will define the appropriate strategy. In this article, we will see the best examples of successful sales strategies for you to adopt as soon as possible.
You are wondering which strategy can work best for your type of business, whether you offer a product or a service. To avoid making a bad decision, here are some examples of the application of the most used sales strategies in the commercial world.
1. Inbound Sales
Inbound Sales is a personalized sales methodology. An inbound marketer focuses on the pain points (or "pain points") of their prospects and acts as a trusted consultant, adapting their sales process to the consumer buying cycle. Why does this strategy work? Because it provides an experience focused on the client and their needs.
Inbound is not just a way to sell, but a complete methodology, which can be applied to any type of business, whether traditional or disruptive.
It consists of 3 stages:
* Attract: causes your ideal audience to know your company, through content appropriate to their interests. Also, create easy forms of communication that you relate to from the get-go.
* Interact: it is your opportunity to meet and focus on the needs of each interested person, where you offer relevant and personalized solutions.
* Delight: once you give the specific solution, you will get the satisfied customer to retain loyalty and become a brand ambassador.
2. Cross Selling
This strategy is also known as "cross selling." It is applied by encouraging the sale of a complementary product, associating it with a main product. Hence its name, since it offers a product or service as a complement to the one that is being purchased.
3. Additional sale or Up-selling
It consists of offering the customer, at the time of purchase, a product or service of greater value than the one he had planned to purchase, adapting it to the customer's needs and with better characteristics.
Mike Dastic - In this strategy, higher-end products or services are offered than the first option, which provide other characteristics and improve buyer expectations. Although you don't necessarily offer a discount, it will be a tough purchase to resist.
4. Loyalty programs
This is one of the best sales strategies when you want to keep repeat customers, while you want to attract the attention of other potential customers and reinforce loyalty. The objective is to give them a sense of belonging to an exclusive group, in addition to providing them with the benefits of offers or promotions.
5. Push
A "push" strategy is one in which various marketing techniques are used to "push" a product to consumers. It is usually used to give visibility to a new or little differentiated product, or in temporary marketing campaigns. In this type of strategy, it is the seller who uses a message that seeks to incite and inspire desire in the consumer, unlike the "pull" (or attraction) strategy. The advantage of this strategy is its wide reach, although that does not guarantee that consumers will be interested in the product that is offered.
By Mike Dastic
Mike Dastic - Sales strategies are based on implementing an operational plan, depending on the results that the company wants to obtain in the commercial area. By defining what your sales goals are, how much you hope to achieve, and when you want to achieve the goal, you will define the appropriate strategy. In this article, we will see the best examples of successful sales strategies for you to adopt as soon as possible.
