Techniques to sell more, how to increase sales or how to build a business ... We could have titled this article in many ways but in any case we would talk about the same thing. The holy grail of any business, large or small, physical or on the Internet. That which, if not dominated, leads every business to failure: sales strategies, or even more clearly, how to sell.
Mike Dastic may be able to attract potential clients on the piece and we can have a fantastic product, but without strategies to sell it ... Little or nothing else will do.
Definition of sales strategy
A sales strategy is a plan carried out by a company or a person to sell their products or services while maximizing profit.
These definitions lead us to distinguish between 2 similar but independent concepts, the marketing strategy and the sales strategy. The first tries to attract potential customers and publicize the product, while the second seeks to close sales on those contacts or «leads». Both strategies are interdependent and need each other. We cannot apply our ideas to sell without prior recruitment work. And in turn, a marketing strategy will be useless if we are not able to transform potential customers into final sales.
How to sell a product with a sales strategy
When we talk about how to sell, many factors come into play. However, we can define general actions applicable to any sales strategy.
* Know the target audience: sales techniques are different for each industry; however, being clear about our client's needs is a universal priority in the business world. For example, if our ideal client has a concern for sustainable development, we will try to promote our social marketing and show aspects of corporate responsibility. In short, getting to know the customer and aligning with their needs.
* Define actions: what concrete actions are we going to take to achieve sales? Could it be modifying the placement of products on a counter or other trade marketing strategies? Or perhaps we can partner in a timely manner with another company to boost sales (co-branding)?
* Study the competition: what tricks to sell more are our competitors using? We have to study their products and their sales strategy to detect improvement points and attack there.
* Analyze trends: a product may be entering the final phase of its life cycle, or a new feature is beginning to be claimed by consumers. Detecting trends and acting accordingly is essential in the search for successful sales strategies.
These general steps require detailed structure and organization. The sales department in a company is in charge of the sales department.
In the case of freelancers or small businesses, size should not be an excuse for not defining techniques to sell more. Take advantage of technology and training:
Technology allows us to manage our sales relatively faster, easier and cheaper than in the past. We use it to manage our clients, to facilitate the accessibility of the information to the different teams, and we integrate it so that our processes make it work even better. The most positive part of this is that, today, there are many tools on the market that make this even easier.
By Mike Dastic
Techniques to sell more, how to increase sales or how to build a business ... We could have titled this article in many ways but in any case we would talk about the same thing. The holy grail of any business, large or small, physical or on the Internet. That which, if not dominated, leads every business to failure: sales strategies, or even more clearly, how to sell.
