There are sellers who take orders when the customer comes to them (the seller at the counter of a store), and there are the sellers who must go out to look for the customer.
All sellers must be creative to achieve their goal, but especially those who must go out looking for their customers. A salesperson has the ability to make people do what they would not do spontaneously.
Throughout the three phases, every seller must fulfill the following functions:
1- Know your product
The first function that a seller must fulfill is to investigate the characteristics, functions, uses and possibilities of the product or service that he intends to sell.
2- Advise potential buyers
A good seller advises clients and potential buyers on how that product or service will satisfy their needs.
Likewise, you must inform them about how to use it to obtain the best results, where to go in case of doubts or failures and where to look for spare parts and / or accessories.
A well-served and advised client will be a faithful buyer and an ambassador for the brand or product, so this task requires very particular personal skills.
3- Sell
Of course, it is necessary for a seller to effectively sell the product or service he is in charge of.
It is imperative that you sell as many units as you can in the shortest time possible, but you must do so with care and quality to be effective sales; that is to say, that they are paid and that they satisfy the client's need.
4- Build customer loyalty
It is about striving to establish a real link between the customer and the company.
This link is created by trying to understand the true needs of customers and doing everything possible to help them in solving the problems that the use of the product brings.
5- Attract new clients
A seller usually has sales goals within a defined period. That goal usually includes the number of clients you expect to have at the end of the period. This function involves approaching new territories (physical or virtual) where you can find potential buyers.
By Mike Dastic
The functions of a seller are tasks aimed at improving the commercial performance of a product or service in the market. That is usually measured by sales volume, but also by returns, repurchases and recommendations. There are sellers who take orders when the customer comes to them (the seller at the counter of a store), and there are the sellers who must go out to look for the customer.
