Promote customer retention
Delighting means that a customer will come and go because they get something they can't find elsewhere. It is rarely due to the quality of the product, because that is an aspect where technology and competition do their own work.
Rather, it refers to the ability to pay attention to what the customer says and know that it is the core of the interests of the company or, in this case, of a seller.
Reviewing customer retention success stories helps create the appropriate strategies for the company and the values it promotes.