Presenting Partner Opportunity

PRESENTING PARTNER

OF BATTERSEA

POWER STATION

Battersea Power Station is more than an architectural landmark. It is a global icon of culture, innovation, and commerce. For the first time ever, we are offering an exclusive opportunity for a visionary brand to become the Presenting Partner, securing an unparalleled position alongside London’s most prestigious and dynamic destination as we embark on an exciting new chapter.

This is your opportunity to shape the future of London’s most dynamic destination.

UNRIVALLED SCALE,

UNLIMITED POTENTIAL

13M

visitors in 2024

28%

international tourists

15%

footfall growth year-on-year

150+

shops, restaurants & leisure attractions

>3,000

residents

6,600

workers

164

room boutique hotel

1

chimney lift experience

INNOVATION THROUGH TIME

1929

Works begin on Battersea Power Station with Sir Giles Gilbert Scott joining the project

1933

Turbine Hall A is powered up

1937

Turbine Hall B construction began

1944

Turbine Hall B is powered up

1955

Turbine Hall B construction is complete and at its peak the Power Station provides London with up to a fifth of it’s power

1975

Turbine Hall A is decommissioned

1983

The Power Station is closed

2007

The Power Station is upgraded to Grade II* listed status

2012

The Power Station and surrounding area is purchased by a Malaysian consortium

2016

Apple commits to 500,000sq.ft of office space within the Power Station

2017

Circus West Village (Phase 1) opens

2021

New Zone 1 Underground Station opens

2022

14th October The Power Station opened to the public

2023

11 million visitors in year one — Battersea Power Station emerges as London’s most exciting destination

2025

Battersea Power Station now has over 150 brands on site, with exciting plans to launch a new tube entrance this year

THE STRATEGIC CONNECT

We unite Battersea Power Station's monumental legacy with Duracell's promise of lasting energy.

WHERE CULTURE, COMMERCE & COMMUNITY CONNECT

Battersea Power Station has established itself as one of the most dynamic and diverse locations, globally, offering brand partners an extraordinary platform to engage with millions of visitors, residents, and businesses.

A thriving, multi-dimensional destination that brings together world-class leisure & retail, global tourism, commercial excellence, premium residential living, and a vibrant community.

Whether through premium retail experiences, cutting-edge workspaces, luxury living, or a commitment to social value, this is a place where culture, commerce, and creativity converge like nowhere else.

A BOOMING RETAIL & LEISURE AUDIENCE

CUSTOMER FOOTFALL

% BY VISITOR TYPE

13M

2024 annual footfall

15% increase

annual footfall vs previous years

250,000

2024 average weekly footfall

20M

mature predicted footfall

Source: CACI

Aged 25-44

>50%

Tourists

28%

London day trippers

25%

Catchment residents

25%

Workers

13%

Local residents

9%

ESTATE-WIDE

BRAND

INTEGRATION

Once a source of power for London, Battersea Power Station now serves as a destination for culture, community, and commerce.

As Presenting Partner, your brand becomes a part of that transformation – with integration opportunities and touch points across the entire estate – connecting with millions, shaping experiences, and leaving a lasting legacy.

Campaign & Festival Integration

Premium Hospitality

Retail Engagement

Site-wide Activations

External Projection & Chimney Light-Up

Digital & Social Media Integration

Global OOH Exposure

Exclusive Events

Global IP & Logo Lock-up

Inside Battersea power Station

Inside the Power Station, the energy that once powered London still flows.

By integrating subtle Duracall-inspired illumination into the building's existing industrial architecture, we bring to life the idea that the current never left, it just evolved.

UNRIVALLED EXPERIENTIAL OFFERING

From high-footfall retail zones to iconic outdoor spaces and immersive digital touchpoints, this is a one-of-a-kind canvas for creating truly bespoke and unforgettable brand experiences.

CONCEPT: Rest & Recharge

The Relax and Recharge section reimagines the Duracell Power Station as more than just a source of portable energy — it becomes a symbol of renewal and restoration. Inspired by the architectural presence of the power station, this space invites visitors to pause, recharge their devices, and themselves.

WHERE BOLD IDEAS MEET GLOBAL AUDIENCES

YEAR-ROUND CAMPAIGN & EVENT INTEGRATION

As a Presenting Partner, you become part of the story – integrated across more than 100 curated events and 4 flagship campaigns that energise the estate all year round. From seasonal spectacles to everyday cultural touchpoints, this is your platform to connect, inspire, and stand out at one of London’s most iconic destinations.

celebrASIA

Christmas at BPS

Light Festival

Summer at BPS

PLUS EXCLUSIVE NAMING RIGHTS TO THE CHIMNEY LIFT EXPERIENCE

With global visibility and daily visitor engagement, this iconic asset offers Presenting Partners the chance to align with innovation, heritage, and sky-high ambition.

Commanding views from the top of Battersea’s north-west chimney, The Chimney Lift Experience is London’s most unique viewing experience — and now, a Naming Rights opportunity unlike any other.

Over

250,000

visitors annually and growing

Powering our Future, Together

The Masterplan

42 Acres of riverside development with 19 Acres of open space.

Unmatched scale:

Direct Zone 1 Underground access via the Northern Line Extension.

A connected future:

£5BN invested to date, with Vauxhall Nine Elms Battersea already transforming into London’s most dynamic new district.

Proven investment:

Apple’s UK headquarters anchors the estate, alongside an iconic mix of retail, dining, leisure, and cultural spaces.

Global pull:

2,250+ apartments already complete and a new boutique art’otel attracting acclaim.

A thriving community:

What We’ve Delivered

Creating a thriving riverside community of over 1,800 residents, with independent dining, leisure and cultural spaces, premium amenities, and direct connections to Battersea Park and Chelsea.

Circus West Village

Reborn as a world-class destination, uniting homes, offices, dining, retail, and standout attractions like the Chimney Lift Experience – boasting 360° views over London.

Grade II* Listed Power Station

A new pedestrianised high street with retail, offices, homes and the art’otel, firmly establishing BPS as one of London’s most sought-after destinations.

Electric Boulevard, Prospect Place, & Battersea Roof Gardens

Delivering 386 affordable homes, 12,000 sq ft of co-working space, a 17,000 sq ft health centre and nearly 61,000 sq ft of public realm, anchored by a central garden square with play areas, outdoor fitness and pop-up event spaces.

New Mansion Square

New

Battersea
Power Station
Underground
Station

42
ACRES

(Over 8M SQ FT.)

OVER
19

Acres of
Public Space

1 Nursery, Theatre, Community Hub and Medical Centre

UK’s First

art’otel

Defining Scale, Diversity & Reach

A destination of global relevance, with numbers that demonstrate unrivalled brand reach.

386

Affordable
Homes Delivered
To Date

River
Bus Pier

OVER
250

Shops and Food & Beverage Outlets Across Site

APPROX
4,000

New Homes

OVER
20,000

New Jobs
Created

1

Chimney Lift Experience

6 ACRE

Riverfront Park

over
30M

Visitors since the
Power Station opened
in October 2022

24,000
SSQ FT

Food Hall Within The Power Station

over
3M

SQ FT. of Commercial Space

The Next Chapter

As our Presenting Partner, Duracell will be seamlessly integrated across all future development phases, embedding brand presence into the very fabric of Battersea Power Station’s evolution.

306

New homes

15,000 SQ FT

Community Hub

70,000 SQ FT

of New Commercial Space

New Jobs Created

400

The next chapter will complete Electric Boulevard and introduce new homes, commercial space and community amenities. This phase — and those to follow — will expand the destination’s scale, vibrancy and impact, creating fresh opportunities for partners to connect with audiences as Battersea Power Station continues its transformation.

ONGOING REGENERATION

With over 3 million sq ft of future development still to come, Battersea Power Station offers an unparalleled long-term platform for our Presenting Partner to grow with London’s most ambitious regeneration project.

For our Presenting Partner, this is your chance to become embedded at the heart of London’s most iconic and evolving destination.

KEY HIGHLIGHTS:

PHASE 4:

c.1.5m sq ft across residential, office, hotel, retail and event uses.

MEANWHILE USES:

NEON cultural exhibition hub & Rocket Padel club, driving footfall and cultural relevance today.

RESIDENTIAL:

500 new homes (200 private, 300 build-to-rent).

COMMERCIAL:

Two new office buildings (260,000+ sq ft).

HOSPITALITY & EVENTS:

200-key hotel with conferencing and 21,500 sq ft of event space.

RETAIL & LEISURE:

75,000+ sq ft of new F&B and lifestyle uses.

PHASES 5–7:

Flexible pipeline shaped by market demand, securing future growth opportunities.

YOUR BRAND,

OUR FUTURE

- seamlessly embedded in the fabric of this iconic landmark and positioned at the forefront of its next chapter.

For the first time, a visionary brand has the opportunity to become Presenting Partner

As Battersea Power Station enters its most dynamic phase of development, you’ll have a seat at the table of London’s most ambitious regeneration project—unlocking exclusive opportunities for integration, collaboration, and long-term brand impact.

Become our Presenting Partner

BPS@mongooseagency.com