Presenting Partner Opportunity
POWER CONNECTIONS
AS OUR PRESENTING PARTNER
Battersea Power Station is more than an architectural landmark. It is a global icon of culture, innovation, and commerce. Via estate-wide technology and experiential integration, VodafoneThree will secure an unparalleled position alongside London’s most prestigious and dynamic destination as we embark on an exciting new chapter.
Transforming Battersea Power Station into a Living Network.
Presenting Partner Opportunity
INNOVATION THROUGH TIME
1929
Works begin on Battersea Power Station with Sir Giles Gilbert Scott joining the project
1933
Turbine Hall A is powered up
1937
Turbine Hall B construction began
1944
Turbine Hall B is powered up
1955
Turbine Hall B construction is complete and at its peak the Power Station provides London with up to a fifth of it’s power
1975
Turbine Hall A is decommissioned
1983
The Power Station is closed
2007
The Power Station is upgraded to Grade II* listed status
2012
The Power Station and surrounding area is purchased by a Malaysian consortium
2016
Apple commits to 500,000sq.ft of office space within the Power Station
2017
Circus West Village (Phase 1) opens
2021
New Zone 1 Underground Station opens
2022
14th October The Power Station opened to the public
2023
11 million visitors in year one — Battersea Power Station emerges as London’s most exciting destination
2025
Battersea Power Station now has over 150 brands on site, with exciting plans to launch a new tube entrance this year
UNRIVALLED SCALE,
UNLIMITED POTENTIAL
13M
visitors in 2024
28%
international tourists
15%
footfall growth year-on-year
150+
shops, restaurants & leisure attractions
>3,000
residents
6,600
workers
164
room boutique hotel
1
chimney lift experience
Perfectly positioned in the heart of London, Battersea Power Station offers unrivalled connectivity. Whether by Tube, rail, river or road, the entire capital is within easy reach, making Battersea Power Station a truly central and seamlessly connected destination.
PREMIUM RIVERSIDE LOCATION
WHERE CULTURE, COMMERCE & COMMUNITY CONNECT
Battersea Power Station has established itself as one of the most dynamic and diverse locations, globally, offering brand partners an extraordinary platform to engage with millions of visitors, residents, and businesses.
A thriving, multi-dimensional destination that brings together world-class leisure & retail, global tourism, commercial excellence, premium residential living, and a vibrant community.
Whether through premium retail experiences, cutting-edge workspaces, luxury living, or a commitment to social value, this is a place where culture, commerce, and creativity converge like nowhere else.
A BOOMING RETAIL & LEISURE AUDIENCE
CUSTOMER FOOTFALL
% BY VISITOR TYPE
13M
2024 annual footfall
15% increase
annual footfall vs previous years
250,000
2024 average weekly footfall
20M
mature predicted footfall
Source: CACI
Aged 25-44
>50%
Tourists
28%
London day trippers
25%
Catchment residents
25%
Workers
13%
Local residents
9%
HOME TO LONDON’S NEW A-LIST ADDRESSES
& A THRIVING BUSINESS COMMUNITY
Campaign & Festival Integration
Exclusive Events
Retail Engagement
Site-wide Activations
External Projection & Chimney Light-Up
Digital & Social Media Integration
External Projection
Global OOH Exposure
Exclusive Events
Global IP & Logo Lock-up
1,800
New homes
6,600
Daily office population
>3,000
On-site residents
Apple's UK Headquarters
estate-wide brand integration
always-On brand immersion
As Presenting Partner, VodafoneThree will be seamlessly embedded across the entire BPS estate - creating a cohesive, future-facing brand environment that reflects scale, connectivity and innovation. This long-term partnership enables:
- Signature brand palette integration
- Connected experience messaging
- “Connected by VodafoneThree” Network
Branding
- 5G & Innovation Zones
- Digital & Social Campaign Takeovers
Campaign & Festival Integration
Premium Hospitality
Retail Engagement
Site-wide Activations
External Projection & Chimney Light-Up
Digital & Social Media Integration
Global OOH Exposure
Exclusive Events
Global IP & Logo Lock-up
UNrivalled experiential offering
Dynamic, year-round activations
Creating an ever-evolving platform that connects VodafoneThree meaningfully with consumers, corporate tenants and residents throughout the year.
Rather than a single campaign moment, this partnership establishes a living, connected brand presence - powered by technology, innovation and community engagement.
The Coaling Jetty
Bandstand
Power Station Park
Malaysia Square
connecting communities
From high-footfall retail zones to iconic outdoor spaces and immersive digital touchpoints, this is a one-of-a-kind canvas for creating truly bespoke and unforgettable brand experiences.
A Home for VodafoneThree’s Biggest Moments
plus flagship brand campaigns and initiatives
AND YEAR-ROUND CAMPAIGN & EVENT INTEGRATION
As a Presenting Partner, you become part of the story – integrated across more than 100 curated events and 4 flagship campaigns that energise the estate all year round. From seasonal spectacles to everyday cultural touchpoints, this is your platform to connect, inspire, and stand out at one of London’s most iconic destinations.
celebrASIA
Christmas at BPS
Light Festival
Summer at BPS
PLus exclusive naming rights to the chimney lift experience
flagship global attraction
With global visibility and daily visitor engagement, this iconic asset offers Presenting Partners the chance to align with innovation, heritage, and sky-high ambition.
Commanding views from the top of Battersea’s north-west chimney, The Chimney Lift Experience is London’s most unique viewing experience — and now, a Naming Rights opportunity unlike any other.
Over
250,000
visitors annually and growing
WHERE BOLD IDEAS MEET GLOBAL AUDIENCES
Powering our Future, Together
The Masterplan
42 Acres of riverside development with 19 Acres of open space.
Unmatched scale:
Direct Zone 1 Underground access via the Northern Line Extension.
A connected future:
£5BN invested to date, with Vauxhall Nine Elms Battersea already transforming into London’s most dynamic new district.
Proven investment:
Apple’s UK headquarters anchors the estate, alongside an iconic mix of retail, dining, leisure, and cultural spaces.
Global pull:
2,250+ apartments already complete and a new boutique art’otel attracting acclaim.
A thriving community:
New
Battersea
Power Station
Underground
Station
42
ACRES
(Over 8M SQ FT.)
OVER
19
Acres of
Public Space
1 Nursery, Theatre, Community Hub and Medical Centre
UK’s First
art’otel
Defining Scale, Diversity & Reach
A destination of global relevance, with numbers that demonstrate unrivalled brand reach.
386
Affordable
Homes Delivered
To Date
River
Bus Pier
OVER
250
Shops and Food & Beverage Outlets Across Site
APPROX
4,000
New Homes
OVER
20,000
New Jobs
Created
1
Chimney Lift Experience
6
ACRE
Riverfront Park
over
30M
Visitors since the
Power Station opened
in October 2022
24,000
SSQ FT
Food Hall Within The Power Station
over
3M
SQ FT. of Commercial Space
The Next Chapter
Our Presenting Partner will be seamlessly integrated across all future development phases, embedding brand presence into the very fabric of Battersea Power Station’s evolution.
306
New homes
15,000 SQ FT
Community Hub
70,000 SQ FT
of New Commercial Space
New Jobs Created
400
The next chapter will complete Electric Boulevard and introduce new homes, commercial space and community amenities. This phase — and those to follow — will expand the destination’s scale, vibrancy and impact, creating fresh opportunities for partners to connect with audiences as Battersea Power Station continues its transformation.
ONGOING REGENERATION
With over 3 million sq ft of future development still to come, Battersea Power Station offers an unparalleled long-term platform for our Presenting Partner to grow with London’s most ambitious regeneration project.
For our Presenting Partner, this is your chance to become embedded at the heart of London’s most iconic and evolving destination.
KEY HIGHLIGHTS:
PHASE 4:
c.1.5m sq ft across residential, office, hotel, retail and event uses.
MEANWHILE USES:
NEON cultural exhibition hub & Rocket Padel club, driving footfall and cultural relevance today.
RESIDENTIAL:
500 new homes (200 private, 300 build-to-rent).
COMMERCIAL:
Two new office buildings (260,000+ sq ft).
HOSPITALITY & EVENTS:
200-key hotel with conferencing and 21,500 sq ft of event space.
RETAIL & LEISURE:
75,000+ sq ft of new F&B and lifestyle uses.
PHASES 5–7:
Flexible pipeline shaped by market demand, securing future growth opportunities.
YOUR BRAND,
OUR FUTURE
- seamlessly embedded in the fabric of this iconic landmark and positioned at the forefront of its next chapter.
For the first time, a visionary brand has the opportunity to become Presenting Partner
As Battersea Power Station enters its most dynamic phase of development, you’ll have a seat at the table of London’s most ambitious regeneration project—unlocking exclusive opportunities for integration, collaboration, and long-term brand impact.
Become our Presenting Partner
BPS@mongooseagency.com
VodafoneThree x BPS - Presenting Partner - 2026
By mongoose
VodafoneThree x BPS - Presenting Partner - 2026
VodafoneThree x BPS - Presenting Partner Opportunity - 2026
