Unit 3 - Lesson 3

Starter: Can businesses survive without Social Media? 

How can following and linking to relevant organisations' websites and individuals, and sharing content posted by others, help develop business contacts?

Objectives:

A2 Business use of social media - Posting different content formats

C5 Skills, knowledge and behaviours - and communication skills

Group Research:

In pairs, research how 3 different businesses use social media and how social media influencers advertise certain products.

For instance:

• Are social media buttons on the business website?
• Do businesses post links to their websites within the post itself?
• Are social media news feeds on the business website?

You have 15 minutes

Direct and Indirect Advertising

Direct Advertising:

Direct advertising is marketing that physically deals and communicates with the consumer. 

Indirect Advertising:

Indirect however, markets in mass media outlets, such as newspaper adverts, social media adverts, or tv adverts. 

Search Related Advertising 

As an example, Google has their AdWords section where companies can pay to have an ad shown when certain words appear in the search request.

Also, with the use of cookies, websites, such as Facebook, can see what you have searched on the internet (after visiting their site) and they can then choose an ad that they think you will click on when you next go to their website. 

Social Media Campaigns 

Research different social media campaigns. 

You need to find out: 

• What platform the company ran the campaign on?
• What the company did in the campaign?
• Why it worked/is working?

You have 10 minutes

cjackson.ps@lsfed.com

Search Engine Optimisation

To get enough 'hits' on Google that your website can be brought up in the results of a search. 

You can't pay to have it increased