GlobalDesk
Social Media Strategy
comunity of working oasis
around the world
"the work oasis"
Hamburg, Berlin, London, New York?
Travel worldwide in the internet but sitting allways in the same lost village? Web nomades need space for travelling and working worldwide.
Globaldesk opens the horizon. Get there where your spirit likes to be.
Find your working oasis to settle down, get new inspiration and contacts. Rest as long as you like and then travel ahead.
Follow your inspiration.
Target audiences
Bored office owners
+
Stylish nomadic Workers
Benefits for Office Owners
- enhance image and value of your property
- sales opportunity to captive audience of tenants (consulting, tax services)
- enhance the yield of your property
- no hassle with payments
Nomadic Knowledge Workers
- Meet interesting people in cool places
- Less hassle searching
- Recommendation from people who think like you
Channels: Budget
earned Pinterest (Tenant)
earned Instagram (Tenant)
1700 € Linkedin (Landlords)
earned Xing (Landlords)
1100 € Facebook (Landlords+Tenants)
900 € Google Adwords (Landlords+Tenants)
Google Ad Words
92.000 Impressions, 859 Klicks für 859 €
Content Budget
500€ for Testimonial Video
Office Space Images: 800€ Photo (partly financed by landlords)
Employees = same target group = customers
tweet / facebook / instagram their work places
Channels
Pinterest,
Instagram, Twitter
-> Tenants
-> Theme: Community
Xing,
Linkedin
-> Landlords
-> Theme: Trust, Ease
Campaign Content (2)
GlobalDesk Social Media Strategy
By Martin Virtel
GlobalDesk Social Media Strategy
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