How ManageWP came to be?

Charles Lindbergh

Charles Lindbergh

Bert Hinkler?

It is better to be first than it is to be better.

Amelia Earhart 

If you can't be first in a category, set up a new category you can be first in.

It's better to be first in the mind than to be first in the market.

In the long run, every market becomes a two horse race.

In the long run, every market becomes a two horse race.

If you're shooting for second place, your strategy is determined by the leader.

Be ready to sacrifice.

Be ready to sacrifice.
 

• product line
  (features)
   
• target market
  (competitor niche)