Pitching the Jamstack and its ecosystem to your clients

by Nick DeJesus

(with lots of help)

Next.js Conference 2021

Slide about Nick

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Telling things about Nick and his connection

to the topic

Social link 1

Social link 2

We already love the Jamstack

Scalability

Security

Performance

... And everything else

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

But how do we sell the Jamstack to others it'll help?

 

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

We interviewed some of our users to get an idea of how they pitch the Jamstack and the ecosystem that comes with it

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Dan Spratling

 

https://danspratling.dev

https://skyward.digital

@SkywardAgency

@dan_spratling

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

We also interviewed:

 

Jellypepper

Somosgente

Monogram

Roboto

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How do you find your clients?

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Referral System

 

Skyward

Jamstack specialists who find clients through social, referrals and direct contact, asking specifically about Jamstack projects

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Specific use cases

Somosgente

Putting out ads on specific use cases. They'll get clients from people looking to leave other platforms that aren't happy with the plugin ecosystems or website performance.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Upgrading and saving money

Jellypepper

Businesses looking to get away from expensive hosting. Maintaining and upgrading is a "nightmare" for them.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Local businesses

Roboto

Focus on local businesses, the type of people that might consider using platforms like Wix.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Educational Content

Monogram

Educational content from their blogs, titles like, "Jamstack vs Some Technology", "NextJS is the best framework" etc etc

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Who is the Jamstack good for?

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Jellypepper

Marketing sites that are the main ambassadors of a brand (SaaS companies for example). These sites have Marketing teams focused on website promotion.

Light e-commerce stores. Client already used Shopify on the backend and want a more personalized experience.

Marketing Sites + Light e-commerce

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Monogram

Companies that have marketing teams who are more technical. Marketing teams are more likely to go Jamstack vs Software teams.

CIOs who may have heard about Next or the Jamstack

Technical Marketing Teams + CIOs

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Why is the Jamstack  good for these types of sites?

Marketing

E-commerce

SaaS

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Benefits per site type

  • Great performance
  • Security
  • Cost effective
  • Better dev experience

Marketing

E-commerce

SaaS

  • Multiple Backends

Example:

Prismic for content, Shopify for products

  • Shared data + Payments across sites
  • Still can work as SPA
  • Docs site

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

So you've found a good lead, what next?

 

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How do you pitch the Jamstack to clients?

 

A lot like you might pitch a traditional website

Sell benefits

Jamstack just makes this a lot easier

Faster growth

Save money

Save time

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

But what really makes Jamstack better?

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

High performance

Because there's no background processing and data is served through an API, it's a lot easier to get fast websites without doing anything extra

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Low maintenance

Building pages upfront (SSG) means you're only serving HTML & CSS, which won't break if a build goes wrong or an update fails.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Secure by Default

Static sites don't require a constant connection to a server, meaning less chance for hackers to break your website

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Easy to Scale

Scalability allows them to grow. If they have hundreds or thousands of blog posts, products or marketing pages, the Jamstack can handle it all.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Works for any type of Site

Doesn't matter if you have a marketing website, e-commerce site, saas or something else - jamstack will work for you

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Works with Any Platform

You're not restricted by a single platform. Pick your frontend. Pick your backend. You're not locked in to an ecosystem by your decisions

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Pro Tip: Pitch Design Systems

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How does Skyward pitch projects?

Component Driven Design

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How does Skyward pitch projects?

Component Driven Development

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How does Skyward pitch projects?

Documented and Tested

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

How Somosgente uses design systems

Internal Design System maintained in CSS

This is what allows them to build websites very quickly and promise delivery within 2 weeks

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Transparency

Clients see what they're getting, how it's built and understand what they're paying for. It gives them a strong sense of security that supports conversions.

Roboto

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Prismic

Prismic Slices help tremendously with putting together fluid design systems that are easy to present to both technical and non-technical clients.

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Pro Tip: Demo how easy it is to use Prismic

Flexible editing

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

What is important to your clients?

🔳 High performance out of the box

🔳 Low maintenance

🔳 Works for any type of website

🔳 Secure by default

🔳 Works With whatever platforms you want

🔳 Easy to scale

🔳 Can consume multiple content sources

🔳 Cost Effective on the long term

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Flexibility of the Multiple Content Sources

Wanted to move to Jamstack

Keep the SEO value of over 300 blog posts

One of their clients

What would you do?

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Is Jamstack cost effective?

Short term

Long term

Short term

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

💡 Pro-tips for Proposals

Checkout

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

the Checklist for a Good Proposal

at the end of this talk

Getting it done

Build

Planning

Maintenance

What's different to traditional builds?

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

What to do after project completion?

Maintenance & Support

Get testimonials and referrals

Suggest more improvements

Keep on Marketing 

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

You're selling the future of the Web

Jamstack is modular

Jamstack is powerful

Jamstack is the future

Jamstack is loved

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

We want to help (provide bitly link)

Next.js Conference 2021

By Nick DeJesus. in collaboration with Dan Spartling

Talk: Pitching the Jamstack and its ecosystem to your clients

Next.js Conf 2021 - Slide Deck

By Nick De Jesus

Next.js Conf 2021 - Slide Deck

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