Tokenization

&

Attention Economy

Blockchain

• Properties:
  • Decentralization
  • Immutability
  • Transparency
  • Incentives
  • Openness
• Current Applications:
  • Cryptocurrencies
  • Smart contracts
  • Crowdfunding (ICO)
  • Shareholders equity
  • Storage

Own blockchain vs. Own Token

Own Blockchain

• development/maintenance costs
• blockchain development is hard
• costly mistakes
  • The DAO hack - $50M
  • Multisig Parity Wallet bugs - $30M & $154M
• cost of incentives for minners

Token

• using already existing infrastructure & blockchain:
  • Ethereum
  • Counterparty
  • Omni
  • NXT
  • Waves
  • Steem
  • Bitshares
• support from particular community
• easy integration for exchanges
• limitation derived from the mother blockchain

1. Consensus Alghorithm
   • Proof of Work
2. Distribution of tokens
   •  Proof of Work

Blockchain Based Social Media

• Yours
  • Tips, microtransactions
• Decent
  • Content distribiution platform
• AdzCoin
  • Ads revenue sharing
• Steem
  • Distribution of tokens based on voting

Blogging Platform

Steem vs. Steemit

Steem Blockchain

• distributed
• open source
• public, belongs to all users
• censorship resistant
• built-in economy model
• tokens: STEEM, SteemDollar (SBD)
• no fees (rate limiting)

Steemit.com

• blogging platform
• built-in web wallet
• owned by Steemit, Inc (USA, Virginia)
• can be shut down by authorities

Wykop vs. Steemit

Rewards from single post

Short Demo

Smart Media Tokens

SMT on Wykop.pl

MVP

Who is willing to help?

• Ned Scott & Steemit Team
• Strumień & Akcelerator
  • prof. Krzysztof Piech
• Stowarzyszenie Blockchain
• Exchanges
  • BitBay
  • Beatcoin
  • Abucoins
• ​Cantors
  • ​BitCantor
• Lawyers
  • Jacek Czarnecki
  • Beata Marek (Cyberlaw.pl)
• Implementacja systemu reklamowego
  • Userfeeds
• Grupy/Meetupy
  • Blockchain Wrocław
  • Blockchain Łódź
  • Crypto@Cracow