UX in software development

What is UX?

UX: the gatekeeper

UX components

Why UX?

The additional value

Increase of Sales

Increase of productivity

Increase of customer loyalty

Design vs usefulness

"Just because something looks good doesn’t mean it's useful. And just because something is useful doesn't make it beautiful."

Useful design

"Even the most utilitarian product can benefit from subtle, refined aesthetic treatments and turn what is a dull and boring, yet necessary, task into something enjoyable and engaging."

Design across industries

Why design?

The additional value

Differentiate from competitors

Increase brand value

Increase perceived customer value

Increase customer loyalty

Interaction design

Interaction design

How it works

Know your user

Personas

Identify the user's pain points

Align business goals with user's needs

Collaborate