Don'ts
1. Conceal the shipping charges because it may lead to a feeling of dismay. The customers need to know about the shipping charges as far as the website is concerned. If the customer does not know about it, he could even cede the purchase.
2. Give up quickly "Successful people are not gifted; they only work hard and then succeed on purpose." All the successful people have worked hard to get there, sheer hard work, because success is 99% perspiration and 1% inspiration.
3. Make false promises doing this will only degrade the reputation your website has earned. It is quite difficult to keep up in every manner. Perhaps, the best you could do is to NOT LIE.
4. Focus only on the financial aspects for a brand to be sustainable, you have to be on pins and needles so that it turns into something remarkable. You have to overlook the economic perspective for a while