LICK INNOVATIONS
FEB 2015
social media monitoring
Campaigns have a far greater reach than just the people who see them in person - social media posts mean waves of influence spread much wider than you might think.
Delta employ social media monitoring tools to understand the true return on investment of any activity, beyond the initial impact.
Monitoring includes:
- Number of mentions/engagements
- Sentiment & big influencers
- Demographics/geographic
overview
social media monitoring
The chart shows social mentions peaking at 01:00 GMT, followed by slow growth towards a second peak at 17:00.
EXAMPLE CAMPAIGN
The steady increase throughout the day was due to European users becoming more active, followed by US users waking up and joining in.
The outlier peak can be explained by the tweets shown in the screenshots: an influencer with over 900k followers tweeted about the campaign, causing almost 100 retweets in one go.
LICK INNOVATIONS
By Oliver Phillips
