Talk to your Users

Taiwan Startup Stadium  42
John Fan, PicCollage

When you don't talk to users...


PERSONA

針對每一類型的代表使用者，
所創造出來的背景敘述。




Who do you talk to?



Find real users

Target demographic


Be careful about asking friends/family.






When to talk to users?


NOW!!


Before you start anything, 

talk to 5 people.



During product development,


you should be regularly showing


your prototypes to real users.



Product Development


==>


Customer Development




What do you show users?

Mockup








framer.js




How do you talk to users?


1. Understand the user. 
Look for pain points, don't show the product.

2. Open-ended testing

Don't explain the product. Let the user explore and talk out loud.


3. Specific goals 

Ask the user to perform certain tasks.




Learn, don't sell.



Questions:

  • ask open-ended questions (not yes/no questions)
  • avoid leading questions
  • paraphrase the user's response
  • talk about past experience, not future guess

  • don't influence the user (keep a poker face)
  • use silence to get the user to talk
  • follow up on any unusual comments 
   




"Would you ...?"

==>

"When was the last time...?"




UXTesting.io


tle

More user interview notes:




When your product is live...

get feedback from real users!



User Interviews with Real Users

Experiments (A/B Testing)

Analytics (Flurry, Mixpanel, etc)

Chat Widgets (Olark)

Customer Support (UserVoice)


Tools


Summary:


Before you start, talk to 5 people .

Understand your users.

Create lightweight prototypes.

Seek facts, not opinions. 

Learn, don't sell.

Talk to your real users.

References

  • http://www.wizxpand.com/what-is-persona/
  • https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-2/
  • http://www.shakeupid.com/user-interviews-on-a-budget-understanding-motivations-needs-and-attitudes/
  • http://www.slideshare.net/waynepau/meic-map-userinterviews
  • http://yushengteo.com/blog/7-small-things-that-improved-my-user-interviews/
  • http://www.slideshare.net/talisachang/user-interviews-a-primer
  • http://www.slideshare.net/talisachang/how-to-salvage-a-bad-user-interview


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TSS - Talk to your Users

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TSS - Talk to your Users

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