Creating a happy bridge

Between Designers and Developers

Nelson Abalos Jr

@thepixelgeek

 

nelson@webflow.com

So. Much. Pain points.

Why hasn't this been fixed?

Real-Time tools don't exist yet for the web design industry

Graphic Design -> Photoshop / Illustrator

Filmmaking -> Final Cut Pro / After Effects

Front-end design -> Dreamweaver?

WYSIWYG != WYSIWYG

Designer

  • Typography
  • Negative Space
  • Content Hierarchy
  • Human-Centered Design
  • Color Theory
  • Imagery

Developer

  • Page Speed
  • Code Optimization
  • Server/Client side languages
  • SEO
  • Web Standards
  • Database Structure

VS

Webflow bridges the gap

  • For Designers - Abstracts the building blocks of the web (HTML & CSS)
    Real-time designing and coding
     
  • For Developers - Clean rendered code
  • Break down the silos -Designers AND Developers (not VS)
     
  • Make tools that help everyone on a team understand each other's
    pain points (find solutions)
     
  • Let's evolve our industry

Create Real-Time Tools that help create better workflows

Webflow.com

 

@thepixelgeek

nelson@webflow.com

Happy Bridge (SDJS)

By Nelson Abalos Jr

Happy Bridge (SDJS)

Creating happiness on that bridge between Web Designers and Web Developers. The old waterfall workflow to create a website from scratch has yet to evolve. The amount of pain points that a creative team must tackle has increased significantly due to the rise of mobile devices. In this talk, we’ll discuss these pain points, the root cause of them, and how we as a web design and development community can work together to fix it.

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