What is email marketing

There are many communication channels that you can incorporate into your digital marketing strategy in order to build a community interested in your products and services and communicate with them. And email marketing is one of the most widely used digital media channels with the highest conversion rate.

Email marketing is the key to creating strategies that allow us to convert subscribers into customers.

Are you ready to discover how to create an email marketing strategy step by step? Get to know about Free SMTP Servers for Sending Emails – 2020 via reading online.

 

What is email marketing?

Email marketing is a digital communication technique that consists of contacting your target audience through emails.

 

 

In order to send the emails, you must first develop a strategy to attract leads. Think in exchange for what users would provide me with their personal data?

The objective of email marketing is to attract new customers, retain existing ones, develop a relationship with your subscribers, increase the sales of your products or services, derive traffic to the web or generate trust.

Advantages for your digital strategy

Using email marketing as one of the pillars of the digital strategy of your project or company will help you:

 Improve communication with your subscribers, creating a more direct and personal communication.

 Stay in the mind of the consumer, so that when they have a need that you can satisfy they think of you.

 Generate more sales, since you can send offers or news to your subscribers, knowing that they are interested in your products or services.

 Segment your subscribers to personalize the emails and offer each one what best suits their needs.

 Get immediate responses from your subscribers with relevant information for your company or business.

 Perform A / B tests to know which campaigns work best with your audience and optimize conversions, knowing better the behavior of your audience.

Save time, since it allows you to automate welcome messages and delivery of lead magnets or schedule newsletters to go out at a specific time.

Drive traffic to your website, your blog, or your social networks, since you can include links in your emails to highlight any article, service, or product that you want to highlight.

 Plus, it's inexpensive and easy to use, although the learning curve will depend on the tool you choose.

 

What do I need to create an Email Marketing strategy?

If you want your email marketing campaigns to work and the time and money you invest in them will generate the expected results, as we have already mentioned, we must create a strategy. Creating a strategy will allow us to know what actions to carry out according to our calendar and the proposed objectives.

1- Define your goals

The first step is to be clear about what objectives you are looking for,   to correctly define the strategy that you are going to follow to achieve them.

For example:

• Build loyalty to your audience,
• Derive traffic to your website or blog,
• Sell ​​your products or services, or
• Attract new customers

Once you know what your main objective is, you must develop it to make it SMART, that is, objectives that are specific, measurable, achievable, real, and in time :

• Increase web traffic by 15% in one month
• Increase sales by 10% in one month

It is important that you be specific in your objectives and that they are measurable in order to know if your strategy is adequate to achieve your goals.

2- Who is your target audience

You should know who you want to target before you start creating your strategy since depending on the audience you are targeting, you will do some actions or others to get their attention.

Try to know what your needs are and what you are looking for to give the solution to your problem or need. If you give them the solution, they will exchange their data.

3- Establish your communication style

By this, I do not just mean that you create your emails with your corporate colors or your logo, but that you think about how you are going to address your subscribers, with a more formal, more commercial, more informal tone and if you are going to address them in plural or singular.

4- Develop the strategy

With all of the above clear, the next step is to determine what specific actions are going to be developed.

You must define for this:

 What type of content are you going to share: news, offers, images, videos, ...

 How often will you share it: weekly, biweekly, monthly, ...

 Who are you going to send it to: to your entire list, to a segment or group of your list, to people on your list who are in a

specific location, ...

5- Select your Email Marketing tool

There are many tools to manage your email marketing campaigns, I will tell you some later.

To find out what your perfect tool is, think about your budget <, what your email marketing strategy will be, and the number of subscribers you want to have. You may think the more the merrier but ... why do you want subscribers who do not open your emails?

In addition, you should assess whether you are going to automate some processes, such as the recovery of abandoned carts for an eCommerce or the automated sending of promotions on specific dates.

Ideally, you should use the test days of the tools to see if that tool is easy for you to use and has everything you need.

6- Create your email capture forms

In order to send your email marketing campaigns, you must create an email capture form in which users can leave their personal data that you request and give you their consent to receive your emails.

You must put this form on your website to collect data from people interested in your services or products (or in the content you create). I recommend that you develop a lead magnet.