Raef Lawson
Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship.
Raef Lawson | What is the Importance of Brand Management?
By Raef Lawson
Raef Lawson | What is the Importance of Brand Management?
People recognize your product or services through the brand. Nowadays, a wide range of products is accessible for everyone. Hence, brand management is necessary for businesses says, Raef Lawson. In fact, top brands do not spend a huge amount of money on branding.
