Music Video Analysis# 2
Song: You'll be mine
By : The Pierces
Released on 6th March,2011
Genre: Indie Folk
Directed by: Catherine Pierce
Mis-en-Scene
This part of the music video shows an
a famous Indian tradation in which married
women fast for their husbands and they light
the earthen lamp in their Thali in water.
This part of the video also shows the Indian tradation where candles are used too. The effects used in this part shows
that the women are celebrating this
tradation happily since its for their husbands.
Audience and Representation
This music video has many areas of representation. It generally shows a famous Indian tradation.The way women are dressed
with accessories used on their heads show Indian tradation's
representation.They've also covered their head with a
'dupata' in a part of a music video.The lighting and music
is in sync which engages the audience more towards this
music video.There's a close shot on every women and
nature in the video.At the end of the music video, women
used laterns which gave a beautiful effect.
Location
The video's main location is a beach type area where all these
women are dancing and celebrating their Indian tradation
and happiness.
Costume/Styling
The costumes used in the music video are according to the Indian
women. Dupattas are used for a tradational look and they're fully
covered.
Camera Shots
In this music video,there are many shots of nature and panning
shots of scenery with a result making the video have a beautiful
setting. The women are having direct eye contact with the
camera in many parts of the music video. Close ups are mainly
focused many parts.There are a range of performance shots
of singing and dancing.
Andrew Goodwins Theory
-Music video demonstrate genre lyrics.
This song,You'll be mine challenges that the music video is purely a performance since the parts of the music video are not directly showing the meaning of lyrics.
In this video,generic convention is used, the colourwash filters the entire music video.The merged shots over one another gives an amazing and magical look to the music video specifically in the lyrics where they say 'prick your finger on a spinning wheel but dont make a sound drop of blood'.
-Relationship between visual and the lyrics
The relationship between the visual and the lyrics are illustrative. In the first part of the
lyrics ,there are references to nature like grass,sky and birds,all of which are shown in
the abstract filter shots. The idea of nature are coming in the lyrics and and in the visuals
too. The line 'prick your finger on a spinning wheel' connotes fairy tale magic and further
from this part,the girls are shown playing with the crystal balls,lanterns and candles.
The music video visuals are of a woman alone or in a big group but in the start they say
'we could count the tear drop in our eyes' shows the idea of couple getting together.
-Relationship between music and visuals
There are small references for the relationship between music
and the visuals. The soft beat of wooden drum relates to
nature. At the beginning of the music video, the track runs
with fast and different cuts with a strong and constant beat.The
calm tone of the music relates to the song Ýou'll be mine'.
Notion of looking
Mainly,the artists are having a direct eye contact with the camera.This music video doesnt portrays female body sexually,
much like mostly many music videos do. The camera uses
some close ups but doesnt specifically shows female body parts sexually. It mainly displays women being beautiful,rather than
sexually attractive.
This song, You'll be mine by the pierces is very similar to Del
Ray's Young and beautiful since its a powerful performance
based music video. Majority of the video has the main artists
singing with close ups and full length long shots.
There are abstract filter shots of nature and the background in the video.
deck
By Ramsha Bukhari
