You see a lot of acronyms thrown around these days. SEO, SEM, SMO, CRO. It’s hard to keep it all straight. It’s easy to think that words that sound similar may be variations of the same thing. So what is SEM?
SEM: A Beginner’s Guide
SEM marketing is a very effective way for small businesses to reach new customers, increase revenues, and trim acquisition costs.
But before we begin to discuss how SEM marketing works to benefit your business, we have to take a closer look at the SEM meaning.
What is Included in SEM marketing?
Well, since the SEM meaning is pretty broad, there are different aspects it includes. But it mainly includes paid methods. SEM works by leveraging the power of search engines like Google through paid ads to reach potential customers at the perfect time and place.
By Digital Marketing Expert - Richard Bishara
You see a lot of acronyms thrown around these days. SEO, SEM, SMO, CRO. It’s hard to keep it all straight. It’s easy to think that words that sound similar may be variations of the same thing. So what is SEM?
