First things first

About the envelopes

Printing limitations

• Printing to edges not available
• If a printer can, it's extremely costly
• Best to avoid deviating from USPS standards

So, sadly.....

This won't work

New challenge

Find a way to incorporate the 3-color bar into the letterhead and all other elements, given that we can't use it on the envelopes

Challenge accepted

Letterhead

Now more universal, and still personalizable

See below for new animation, showing envelope, back and front of new letterhead design

A closer look

New envelope

Out of the envelope

The back

Note: grey areas indicate where the folds are

• 3-color bar now incorporated to letterhead (gorgeous, right?)
• Tagline is first thing recipients see
• Kept the 'sorry, wrong side' line as feedback for people who open wrong

The front

Note: the faded color bar indicates transparency

• Logo and location information appear in top right
• Added name, title and email address for each of you to bottom right
• This information will appear on each page
• Still easy to print from in-house Word doc on pre-printed letterhead

A huge improvement

Let's not stop there!

General notecards

Modified envelope

Back

Front

Quick explanation

• Still no color bar, but we know why now
• Same '+' and tagline lock-up that now appears on the letterhead
• Return address is now in the logo's respective colors

Mona's card

Amy's card

Office's card

New season announcent card

Revised option

Quick explanation

• Updated front includes perfect helper text
  (Let's team up!)
• Removed map from back, as it is not relevant at this stage of the conversation
• Back includes call to action with Mona and Amy's email addresses and logo

Revised alternative

Only concern

• I wanted to confirm wether either of you are CPAs, and wether you wanted to advertise that
• If yes to the above, this seems like a great alternative solution to also have printed

Appointment reminder

Revised option

Close-up of map coming up in a sec

Quick explanation

• Revised order of WWW to flow better
• Colors of WWW on front directly relate to fields on back (purple for Who, orange for When, red on map for Where)
• Logo does not appear, as it is not necessary for this part of the client conversation (they know who you are, directions are more important given the limited space)

New map

Points of interest

• Zoomed in as far as possible, while still including important cross-streets and surrounding buildings
• Your location is still clearly marked, especially which of the 3 connected buildings you are in
• Both routes from East and West entrances clearly marked, with circles indicating available turns
• Brand colors incorporated to help deliver message

And there you have it

A huge improvement

• Some fine-tuning of language
• An overhaul of the map
• Some layout adjustments given printing limitations

But overall, a much better client message

As always, let me know what you think