SWOT

Strenghts

Weaknesses

​​- czech original/czech wood

- ecological

- certifications CE, ASTM

- VARIO + HOBBY kit

- fanclub

- support creativity/depth perception

- eshop

​​- weak online communication (social media)

- low quality website

- higher price

SWOT

Opportunities

Threats

​​- following eco/bio trends

- children spend lot of time at PCs, parents       want them to be creative/active

- vintage, retro style

- target group is online

​​- competitors, cheap products from Asia

- possible low interest of children

- wood-destroying illnesses, bark beetle

- changes in regulation (safety, ecology)

- regulation in advertising targeted on               children

PEST - FRANCE

Political factors

Economic factors

​​- part of EU, easier export

- safety measures, regulations

- counterfeiting, licensing

- support of government in innovations

​​- cheap work in China, Asia

- buying behavior seasonality

- economic instability

Social factors

​​- children nature - wants to play

- parents want educational toys

- raising favour of computer games

Technological factors

​​- increasing cost of production

- fast improving of technologies

- technology of production in compliance         of ecological regulations and trends

Merci pour votre attention!