Communications -
Proforest Management Teams Meeting
February 2016
Libby Hayward
strategy and plans
What’s the point of the comms team?
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Highlights from 2015
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The comms strategy in a nutshell
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Plans for 2016
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Your communications challenges?
Highlights from 2015
Publications
Infographics
Animation
Illustrations
Data Visualisation
Web developments
Events
Social media
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Twitter: 123% follower growth.
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Reach of new followers: 3,284,357.
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LinkedIn: 43% follower growth.
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40% of LinkedIn followers classified as ‘senior’.
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New accounts on Flickr, YouTube and Storify.
Libby Hayward
Communications Manager
Digital communications, editorial management, team management
Comms
Team
Fern Lee
Senior Designer
Visualisation,
Design & Layout,
Print Production
Sally Dunne
Junior Designer
Illustration,
infographics,
animation
Sophie Higman
Communications Consultant
Sector knowledge,
writing and editing,
website content
Proforest communications strategy
Why?
We aim to improve the profile and visibility of Proforest, its work and partners. In order to:
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Explain what we do and who we work with, as well as how we combine programme and consultancy.
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Support grant and consultancy proposals.
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Highlight our practical and technical expertise.
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Establish Proforest as an innovator in the sector.
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Improve internal knowledge sharing, collaboration and cross-organisation understanding.
Proforest communications strategy
Proforest communications strategy
What?
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Focus on impact: where can we see evidence of impact of our work? How best to communicate that?
- Convey central Proforest ‘brand’ strengths:
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Practical implementation
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Capacity building
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Multi-stakeholder working
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Emphasise expertise in wide range of commodity sectors.
Copy of Comms Presentation
By sallyproforest
Copy of Comms Presentation
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