What’s the point of the comms team?

• Highlights from 2015

• The comms strategy in a nutshell

• Plans for 2016

• Your communications challenges?

Highlights from 2015

Infographics

Animation

Illustrations 

Data Visualisation  

Web developments 

Events

Social media

• Twitter: 123% follower growth.

• Reach of new followers: 3,284,357.

• LinkedIn: 43% follower growth. 

• 40% of LinkedIn followers classified as ‘senior’.

• New accounts on Flickr, YouTube and Storify.

Libby Hayward 
Communications Manager

Digital communications, editorial management, team management

Comms

Team

Fern Lee 
Senior Designer

Visualisation,
Design & Layout,
Print Production

Sally Dunne 
Junior Designer

Illustration,
infographics,
animation

Sophie Higman
Communications Consultant

Sector knowledge, 
writing and editing, 
website content 

Proforest communications strategy

Why?

We aim to improve the profile and visibility of Proforest, its work and partners. In order to:

• Explain what we do and who we work with, as well as how we combine programme and consultancy.

• Support grant and consultancy proposals.

• Highlight our practical and technical expertise.

• Establish Proforest as an innovator in the sector.

• Improve internal knowledge sharing, collaboration and cross-organisation understanding.

Proforest communications strategy

Proforest communications strategy

What?

• Focus on impact: where can we see evidence of impact of our work? How best to communicate that?

• Convey central Proforest ‘brand’ strengths: 

• Practical implementation

• Capacity building

• Multi-stakeholder working

• Emphasise expertise in wide range of commodity sectors.