What is UX?

In a nutshell?

What?

When?

Where?

How?

Who?

Why?

Origin?

Human Input/Feedback

1940's

Henry Dreyfuss

- Book: Designing for People;1955

"If the point of contact between the product and people becomes a point of friction, then the designer has failed. If, on the other hand, people are made safer, more comfortable, more desirous of purchase, more efficient — or just plain happier — by contact with the product, then the designer has succeeded."

Industrial Designer

Year: 1984

Donald Norman

Cognitive Scientist

Father of UX Design

Joined Apple to work on User Experience Architect in 1990's and First ever person having job title as "UX Designer"

How to Apply?

Maslow's

Hierarchy

Level - 1

Level - 2

Level - 3

Level - 4

Level - 5

SELF ACTUALISATION

Creativity, Learning, Growth

EGO

Social status, Prestige

LOVE

Friend, Family, Relation

SECURITY

Shelter, Disease, Protection

PHYSICAL NEED

Food, Water, Escape from danger

COGNITIVE EMPATHY

COLOR

CULTURE

EMOTION

REGION

TEXT

https://uxplanet.org/18-best-tips-to-improve-ux-writing-aa4995a4aa80

Redundancy

https://uxplanet.org/18-best-tips-to-improve-ux-writing-aa4995a4aa80

Numeral

https://uxplanet.org/18-best-tips-to-improve-ux-writing-aa4995a4aa80

Consistent

ICON & CONTENT

Progressive Reduction

Progressive Reduction

Correct Content

Correct Content & Visual

PROBLEM DOMAIN

PERSONA & USER STORY

Direct Observation

Interview

Focus Group

COMPETITIVE ANALYSIS

SCOPE & FEATURE DEFINE

WIREFRAME

FEEDBACK

MOCKUPS / PROTOTYPE

USABILITY TEST

Conclusion

EVOLVING TECHNOLOGY

Take Away

Aza Raskin

Thank you!

Salman Rahman Desh