SEO

(Search Engine Optimization)

Page titles were too long

They were getting cut off more than 75% of the time

So we shortened them!

Hopefully this will improve click through rate

Reactive depression symptoms, treatments & forums | PatientsLikeMe

Doesn't get cut off

URLs

CARS

• C - Compelling
• A - Accurate 
• R - Relevant 
• S - Simple 

/treatment/gabatin

/treatments/show/9041-gabatin-side-effects-and-efficacy

instead of 

better for users and for search engines!

Improved Treatment URLS! 

Now