Sam Law
Samantha Lawson, aka “Sam Law,” is the President and founder of Hip Professionals Inc. She is also a published model, Ted x speaker event organizer, marketing professional and community advocate.
Title Text
Market Segmentation, Targeting, and Positioning | Sam Law
By Sam Law
Market Segmentation, Targeting, and Positioning | Sam Law
The process of breaking up a homogeneous market into heterogeneous segments forces the marketer to analyse and consider both the needs of the market and the company’s ability to competently serve those needs – thereby making the company better informed about its customers
