In order for my products to cater to the needs of my target audience, I first need to identify exactly who my target audience is.
This will be looked at through several categories, including age, gender, interests etc.
Age
My target audience will be between the ages of 15 to 25
Gender
My audience will be both male and female
Appearance
My target audience may dress unconventionally, as in they do not stick to 'trends'. They will most likely wear black clothing, jeans, alternative footwear such as converse or doc martins, and have piercings.
Interests
My target audience will most likely be heavily interested in music, they may play a musical instrument, and they may be very creative or artistic.
Location
The majority of my target audience may live in towns and cities, which have large populations. Some of my audience may live in rural areas and the countryside.
Education
My audience will most likely be educated, they will probably have completed compulsory education, and a proportion of them will have gone onto higher education such as university. Those who did no go onto university may have gone straight into the workplace.
