English 2901

Wednesday February 26, 2014



any Questions about the next assignment? 


Reading quiz


Compose an email to s-rogers@onu.edu
Answer all of the following questions. You have 10 minutes. Send the email as soon as you are finished.

  • Identify one of the major challenges facing a city or town "product" marketer.
  • What is a "core" product?
  • What is a "supporting" product?
  • What is an "augmented" product?

Marketing is...

"the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy individual and organization goals" (4).


What is notable about this definition? Is any part of it surprising?


Who are the individuals and organizations in a place-marketing project? In other words, whose interests must be served?

Marketing a Place means marketing...


a physical product

a set of services

a network of ideas and assumptions

What is ada's current status?


Economically Strong
In Decline
In Transition

Is there another category that might better suit Ada and towns like it?

How does Ada currently promote itself? Does it have a "brand" or a particular identity? 
Does ONU have a "brand" identity?

Tourism Product analysis

Core Products
"the main feature that motivates tourists to visit the city" (54)

Supporting Products
"additional services and products that make the visit experience enjoyable but that are not enough on their own to motivate a visit" (54)

Augmented Products
"the packaging around the core and supporting products" (54)

HOW DO WE EXTEND THESE TO NON-TOURISTS?

MAP a POTENTIAL AUDIENCE


PROSPECTIVE STUDENTS (AND/OR THEIR PARENTS)




For next time:


Read Kolb chapter on Strategic Analysis.

Have fun...be safe.

English 2901

By Scott Rogers

Made with Slides.com

English 2901

  • 215

More from Scott Rogers