Admittedly, a company can hope to attract investors through a public offering of its equity on the Stock Exchange.
Going public through IPO on the Stock Exchange establishes potential growth in the future for a company through additional funding and also propels development of the business in dynamic ways.
The primary consideration in any IPO is the magnitude of investment that will be achieved.
A vital aspect in the failure or success of an IPO is the ability of the market to welcome a new business to the existing pool of investment options. Prospective investors need to be made aware of the newcomer’s business and their competitiveness.