The Core Idea

The Core Idea

• To help high schoolers in Taiwan to deal with negative emotions through crying

Assumptions - User

• To help high schoolers in Taiwan to deal with negative emotions through crying

High schoolers in Taiwan have a need to deal with emotions

Crying is preferable or at least as good as any other method of dispersing stress

My method of execution will appeal to high schoolers in Taiwan

Crying?

Crying as a form of stress relief

• Studies have shown that crying can boost mood, and can be very therapeutic. 
• Catharsis

Why crying does and sometimes does not seem to alleviate mood: a quasi-experimental study

Crying as a form of stress relief

Is this true for high students in Taiwan as well?

Crying as a form of stress relief

Is this true for high students in Taiwan as well?

If it is true, is there a need for something to help them cry?

Crying as a form of stress relief

Survey!

Hypotheses:

1. Crying is an effective form of stress relief
2. People will cry or need to cry often enough for my Spike to be useful
3. People feel like that they want to cry, but they often can't 
   1. This can be due partly to social stigmas
4. Media can be utilized to help with crying.

Demographics

Crying is an effective form of stress relief

People will cry or need to cry often enough for my Spike to be useful

People feel like that they want to cry, but they often can't 

Social stigmas associated with crying

Media can be utilized to help with crying.

Full report: shorturl.at/tAXZ0

The Concept

The Concept

• A place to unwind - a place where people can come and find things that make them cry, releasing all of the pent up stress and improving their mental welfare.

The Cry Bar is...

The Concept

• Providing media that will make the user cry; also interactions such as the sharing of cry stories.

... and it achieves this through ...

The Plan

Stage 0: Pre-Prep

The basics have to be up!

• Name: Spike Lab
• Some content 
• Graphic Design

Stage I: IG Prototype

No need to build a website / app at this stage: the following goals have to be achieved first: 

• To find out if the idea will work!
• To attain a large enough following
• To fine-tune the content and the presentation of.

Stage I: IG Prototype

Account private; get some content first

Collaborations with other instagrammers; growth and more fine-tuning

Advertising & Putting out content

(About 2~3 posts / week)

Am currently transitioning to 2nd stage!

Can happen at about the same time

Stage I: IG Prototype

Goals:

• Gather a following on Instagram, and establish myself as a thought leader in this field.
• Post goals:
  • 20 posts
  • 50 posts
  • 100 posts

• Follower goals:
  • 100 followers
  • 500 followers
  • 1K followers
  • 3K followers
• Collaboration Goals:
  • ​Collaborate with other IG accounts

Stage II: Website/App

Goals:

• Moving the platform and its followers to a custom-built website/app if possible, still very reach and fuzzy.

Success Metrics

• Follower Count

• Interaction count

• Collaborations

• Returning users

• News reports